How Online Retail and Editorial Fashion Jobs Compare
In Chapter 9 of 16 in her 2012 Capture Your Flag interview, art director Lulu Chen notes how the teams - photographers, models, stylists, etc. can be the same as can the process. However, the goals can be very different, as editorial goals can trend more toward aspirational brand communication whereas online retail or retail e-commerce is more functional, rooted in selling clothes that fit. Lulu Chen is a photo art director working in retail e-commerce in New York City.