Super Bowl Pre-Game: The Ads for the Ads
WSJ's Suzanne Vranica explains why companies such as Jaguar and Anheuser-Busch are airing so-called tease commercials to promote their longer commercials that will air during the Super Bowl.
How One Small Business Will Win a 2014 Super Bowl Commercial
Intuit QuickBooks has teamed up with Bill Rancic to give a small business the opportunity of a lifetime. The ‘Small Business Big Game’ contest named the four finalists who have now been put to the nation, for a vote. There can only be one winner, and this winner will see their business broadcast during the 2014 Super Bowl with a commercial. This sort of chance has never been offered to a small business before.
David Beckham To Go Butt Naked For Super Bowl Commercial?
The Super Bowl is one of the biggest sporting games in the world, attracting a global audience of millions. It is a stage for big brands to broadcast their raciest and edgiest commercials- but at a cost. It is estimated that a 30 second commercial at the Super Bowl will cost $4 million. Coca-Cola, Dorito’s and Chrysler are just a few of the heavy hitters who are able to broadcast during the game, and they often enlist the star power of celebrities to endorse their brand. This year David Beckham
Volkswagen Earns its Wings in its Fifth Consecutive Super Bowl Ad
Volkswagen is making its return to the Super Bowl for the fifth straight year in a new advertisement entitled "Wings." Vinay Shahani, vice president of marketing at Volkswagen, explains the plot of the commercial and what message the automaker hopes to get across to the millions of viewers who will be tuning in.
KIA's First Luxury Car Tries to Change Your Mind in Super Bowl Ad
KIA is making its return to the Super Bowl for the fifth straight year - and unveiling its first ever luxury sedan, the new K900. Michael Sprague, executive vice president of marketing for KIA, details the new vehicle and how the automaker hopes to change consumers' perceptions of the brand through its new commercial starring Laurence Fishburne.
Big Brands Finalize Super Bowl Ads
Forget the game, the Super Bowl is all about the commercials! Volkswagen of America CEO Jonathan Browning joins Lunch Break talk all things Super Bowl advertising and marketing, and give us a first look at the highly anticipated VW Super Bowl ad.
Super Bowl Ads and Celebrities Winners and Losers
Peyton Manning was not the only loser at the Super Bowl. Chris Malone, a managing partner at Fidelum Partners, joins MoneyBeat with a take on how brands and celebrities fared, including Coca-Cola's ad, which took many by surprise.
Super Bowl Ads Seen as Sedate Snoozers
There were no crude jokes during the Super Bowl. Sexual innuendo was kept to a minimum. And uncomfortable scenes were missing. In short, there wasn't much shock value in the most-watched U.S. sporting event. (Feb. 3)
80 Percent of Super Bowl Ads Don't Help Sales
A new study by marketing research firm Communicus finds that 80% of Super Bowl adds fail to lead to actual purchases, or build brand awareness. The firm's president Jeri Smith joins the News Hub to discuss why the study says these ads fails to register with viewers.