Super Bowl Pre-Game: The Ads for the Ads

WSJ's Suzanne Vranica explains why companies such as Jaguar and Anheuser-Busch are airing so-called tease commercials to promote their longer commercials that will air during the Super Bowl.

Related Videos

  • Meet Goldie Blox Founder: Winner Of $4 Million 2014 Super Bowl Commercial

    Bill Rancic on behalf of Intuit QuickBooks was there on Thursday to share the good news that Goldie Blox won the ‘Small Business Big Game Contest’. The prize: a 30 second Super Bowl Commercial, something that has never been offered to a small business, until now. Goldie Blox owner and CEO Debbie Sterling along with Bill Rancic sat down with IBTimesTV to discuss how her life, and her company will never be the same after Sunday night. It’s expected that over 100 million people will be watching th

  • How One Small Business Will Win a 2014 Super Bowl Commercial

    Intuit QuickBooks has teamed up with Bill Rancic to give a small business the opportunity of a lifetime. The ‘Small Business Big Game’ contest named the four finalists who have now been put to the nation, for a vote. There can only be one winner, and this winner will see their business broadcast during the 2014 Super Bowl with a commercial. This sort of chance has never been offered to a small business before.

  • Volkswagen Earns its Wings in its Fifth Consecutive Super Bowl Ad

    Volkswagen is making its return to the Super Bowl for the fifth straight year in a new advertisement entitled "Wings." Vinay Shahani, vice president of marketing at Volkswagen, explains the plot of the commercial and what message the automaker hopes to get across to the millions of viewers who will be tuning in.

  • David Beckham To Go Butt Naked For Super Bowl Commercial?

    The Super Bowl is one of the biggest sporting games in the world, attracting a global audience of millions. It is a stage for big brands to broadcast their raciest and edgiest commercials- but at a cost. It is estimated that a 30 second commercial at the Super Bowl will cost $4 million. Coca-Cola, Dorito’s and Chrysler are just a few of the heavy hitters who are able to broadcast during the game, and they often enlist the star power of celebrities to endorse their brand. This year David Beckham

  • H&M Features David Beckham and New Technology in Super Bowl Ad

    Daniel Kulle, North America president of H&M, details the retailer's upcoming Super Bowl commercial featuring soccer star David Beckham.

  • KIA's First Luxury Car Tries to Change Your Mind in Super Bowl Ad

    KIA is making its return to the Super Bowl for the fifth straight year - and unveiling its first ever luxury sedan, the new K900. Michael Sprague, executive vice president of marketing for KIA, details the new vehicle and how the automaker hopes to change consumers' perceptions of the brand through its new commercial starring Laurence Fishburne.

  • The Weird And Expensive World of Super Bowl Ads

    Super Bowl ads have changed over time with the help of the Internet, but some still question their effectiveness.

  • Big Brands Finalize Super Bowl Ads

    Forget the game, the Super Bowl is all about the commercials! Volkswagen of America CEO Jonathan Browning joins Lunch Break talk all things Super Bowl advertising and marketing, and give us a first look at the highly anticipated VW Super Bowl ad.

  • Budweiser Puppy Is Back In Super Bowl Ad Teasers

    The Budweiser puppy is back—but there's a problem: This little labrador's been separated from his human and his Clydesdale horse BFF! Anheuser-Busch's "Lost Dog" commercial will air in full during the Super Bowl 49 on February 1st, but Budweiser is releasing some adorable teaser images. According to a press release, the Budweiser Clydesdales "will tell an emotional story" in the spot, and help a puppy who has lost his way learn the true meaning of friendship."

  • Super Bowl Ads and Celebrities Winners and Losers

    Peyton Manning was not the only loser at the Super Bowl. Chris Malone, a managing partner at Fidelum Partners, joins MoneyBeat with a take on how brands and celebrities fared, including Coca-Cola's ad, which took many by surprise.

  • Super Bowl Ads Seen as Sedate Snoozers

    There were no crude jokes during the Super Bowl. Sexual innuendo was kept to a minimum. And uncomfortable scenes were missing. In short, there wasn't much shock value in the most-watched U.S. sporting event. (Feb. 3)

  • Old Spice Drops Best Pre-Super Bowl Commercial Yet

    Old Spice -- famous for its viral commercial endeavors -- has not disappointed with its latest ad leading up to the Super Bowl, starring Terry Crews, Terry Crews in a beard, and Terry Crews as a woman. The male grooming brand released the new spot on Thursday. This isn't Crews' first collaboration with Old Spice. He has appeared in several of the other Tim Heidecker and Eric Wareheim-directed Old Spice commercials over the last year.

Other Advice Videos