Richard Moross on When to Buy a Company and Enter a New Market

In Chapter 6 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Company?" Leading a growing business, Moross shares how acquiring flavors.me helped accelerate his company's expansion beyond physical products into digital products. The company acquisition leads to Moross hiring a chief product officer to translate the company investment into a committed digital product team.

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    In Chapter 10 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross evolves his company creative toolbox by continually bringing on new hires with different skills. He shares the story of hiring Dan Rubin after he built a product called Instagoodies using the Moo.com API. Moross connects hiring creative talent with furthering organizational product and innovation needs that occur in technology-driven markets such as personal identity management.

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    In Chapter 6 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross sees the strength of his network as how much it provides value to others rather than how much it provides value to him. He finds great joy finding opportunities to help people by making connections with his network. This is especially true with the recruiting, hiring and job seeking process, as he finds it eliminates inefficiency and insincerity that come with recruiting, sourcing, and headhunting firms.

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    In Chapter 12 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross discusses taking his London, UK based company into the United States and the cultural and customer differences that have come with it. He discusses the importance of understanding employees on their terms, for example knowing about commutes, and doing the same for customers, in particular how product demand varies by region. Moross is founder and CEO of Moo.com and a leader in the London startup scene.

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