Richard Moross on When to Buy a Company and Enter a New Market

In Chapter 6 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Experiences in the Past Year Have Most Influenced the Direction of Your Company?" Leading a growing business, Moross shares how acquiring flavors.me helped accelerate his company's expansion beyond physical products into digital products. The company acquisition leads to Moross hiring a chief product officer to translate the company investment into a committed digital product team.

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How to Increase Company Creative Capability
In Chapter 10 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross evolves his company creative toolbox by continually bringing on new hires with different skills. He shares the story of hiring Dan Rubin after he built a product called Instagoodies using the Moo.com API. Moross connects hiring creative talent with furthering organizational product and innovation needs that occur in technology-driven markets such as personal identity management.
When to Hire an Assistant and Get Your Life Back
In Chapter 13 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are You Learning to Better Manage Your Time and Commitments?" Overwhelmed with work, Moross learns first to recognize and admit he has a problem and then, second, to do something about it. He takes steps to hire an assistant and delegate responsibility, even things he feels he does better than anyone else such as managing his travel. Moross is founder and CEO of Moo.com.
Planning Hiring Strategy at a 100-Employee Firm
In Chapter 17 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What New Challenges Are You Facing as Your Company Grows?" Moross notes his company has reached 100 employees and is now hiring a person a week. He emphasizes 1) the importance of aligning new hires with the existing team; 2) telling the story of the company; 3) finding adaptable new hires and 4) ensuring he finds time to meet with an increasingly distributed and international team.
What Keeps Startup CEO Excited About His Job
In Chapter 1 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Do You Enjoy Most About What You Do?" Moross finds reward working with his colleagues, channeling his passion in its product and doing so all the while learning new business skills. Collectively, the people, passion, and purpose allow him to tie his curiosity and expression to creating value in the world. Moross is founder and CEO of Moo.com and a leader in the London startup scene.
How an Operations Makeover Positions a Company For Growth
In Chapter 11 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "Since We Last Spoke a Year Ago, What Has Been the Most Exciting Thing to Happen in Your Life?" Moross cites how rebuilding the company from the ground up has positioned it for 2011 growth. By rearchitecting Moo.com's website, software, and backend, the company strategically positions itself for the future. Moross is founder and CEO of Moo.com.
How London Startup Moo Gives Back to Its Community
In Chapter 7 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are Your Community Responsibilities Changing?" Moross notes how Moo.com is now seen as an elder statesman in the London startup community. Moross and his company are now taking responsibility to provide support to younger companies. Moross emphasizes the importance of telling its story and facilitating knowledge transfer from its customers to its London community.
How Creativity Motivates a Manufacturing CEO
In Chapter 11 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Role Does Creativity Play in What You Do As a CEO?" Moross is driven by a need to make things. He channels this drive in his design and manufacturing business. Product innovation in the engineering and design continually renews Moross' purpose in his work. Moross is founder and CEO of Moo.com and a leader in the London startup scene.
Adapting British Business Culture For U.S. Expansion
In Chapter 12 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross discusses taking his London, UK based company into the United States and the cultural and customer differences that have come with it. He discusses the importance of understanding employees on their terms, for example knowing about commutes, and doing the same for customers, in particular how product demand varies by region. Moross is founder and CEO of Moo.com and a leader in the London startup scene.
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How a Startup Chooses Seed and Series A Investors
In Chapter 5 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "What Criteria Did You Use to Evaluate Potential Investors in Your Business?" Moross notes his company Moo.com did a 2004 seed round and a Series A venture round in 2006. Running his first startup at age 26, Moross starts by asking his dad for financing advice and over time. He selects a seed investor based on commitment and understanding of vision.
How Running a Startup Is Like Managing a Baseball Team
In Chapter 14 of 17, entrepreneur, innovator and Moo.com founder Richard Moross highlights how the staffing needs of his London-based company have evolved as the company has grown. Moross hires generalists who set the tone for culture. Now, at 50 people, the company needs infrastructure, process, and professional managers owning responsibilities by division. Moross takes a note from baseball managers, learning that the pitcher that starts the game rarely is the one that finishes it.
How to Stay Ahead of the Innovation Curve
In Chapter 9 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are You Learning to Apply Your Passions in New Ways?" Moross shares how making design more accessible to people means he must consider looking beyond paper products to serve his customers. This requires him to look beyond paper to future options that may evolve from physical to digital. Moross is founder and CEO of Moo.com and a leader in the London startup scene.

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