Lauren Serota on Using Reflection to Understand How Others See You

In Chapter 18 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Role Has Reflection Played in Shaping Your Personal Growth?" Serota finds reflection helps her avoid getting caught in her own head and pushes her to examine her actions from the perspective of others. This underscores an important lesson she has learned: the value of regularly asking for and receiving feedback on her actions and work.

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  • Lauren Serota on Learning to Be a More Productive Communicator

    In Chapter 11 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "At This Point in Your Life, Where Are You Seeking Advice and Coaching?" As she goes through a job transition from individual contributor to manager, Serota seeks feedback to be a better communicator and collaborator working with other leaders on the job. She finds this skill transferable to her personal relationships in addition to those at work.

  • Lauren Serota on Unexpected Ways Teaching Enhances Your Career

    In Chapter 17 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Has Teaching Opened New Opportunities in Your Career?" Each graduating student becomes an ambassador not only for the school but also for each faculty member. This creates a feedback loop Serota uses to learn from alumni and build her reputation as a teacher willing to learn and share to new audiences. This opens new opportunities for her.

  • Lauren Serota on Building Creative Direction Communication Skills

    In Chapter 9 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are You Learning to Communicate More Effectively?" Serota finds more exposure to the world and to people helps her understand how to communicate differently to different people. In her job role, she is responsible for giving creative direction to designers. She notes how designer personalities differ and how she finds it helpful tailoring feedback, both conceptual to tactical.

  • Lauren Serota on Rethinking Career Goals After Three Years at a Job

    In Chapter 5 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are Your Aspirations Changing As Your Experience Grows?" Now in her third-year working at frog design, Serota shares how her career aspirations are becoming less about individual recognition and more about sharing knowledge to improve how others learn and live. She reflects to a time when her goals were more narcissistic and how her goals have progressively shifted.

  • Lauren Serota on Turning 30 and Letting Go of Expectations

    In Chapter 19 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What is on Your Mind as You Turn 30 This Year?" Serota looks at turning 30 as an opportunity for reflection and to assess where she has been, where she is, and where she wants to go. She looks at relationships, her work experience, and accomplishments and makes it a point to focus on what she has done versus what others have done.

  • Lauren Serota on Blending Personal Passions and Professional Goals

    In Chapter 21 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are Your Personal Experiences Shaping Your Professional Aspirations?" Serota shares how work and life experiences integrate together into how she lives her life. She notes how life outside work - from exercise and cycling to personal relationships to traveling - inform life inside work and vice versa. As a creative leader, she looks to always learn.

  • Lauren Serota on What It Means to Be a Creative Leader

    In Chapter 7 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Does It Mean to Be a Leader in What You Do?" Serota leads by being able to ingest multiple perspectives, synthesize them and create a point of view that unites a team around a common vision. New in her role as assistant creative director, Serota finds teammates seeking her creative leadership at an individual task or tactical level.

  • Lauren Serota on How to Build Relationship Rapport and Trust

    In Chapter 8 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Do You Establish Trust When Building Relationships?" Serota shares how she has learned to build rapport, as trust is called in research terms, with others through being honest and inquisitive. She shares how defining what trust means depends on the context of a relationship. She uses trust-building examples from her fiancee personal relationship and ones from work.

  • Lauren Serota on Thinking About Your Biological Clock At Age 30

    In Chapter 20 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are Your Personal Priorities Changing As You Get Older?" Now 30 years old, Serota shares how she thinks differently about her relationship and starting a family than she did when she was in her late twenties. The biological clock considerations for having a family now are more real in her own life.

  • Lauren Serota on the Give and Take of Learning and Teaching Design

    In Chapter 6 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "How Are Your Responsibilities Changing As You Gain Work Experience?" After three years working at frog design, Serota finds she is ready to transition from learning from job experience to teaching others what she has learned on the job. This coincides with growing creative leader responsibilities at work and continuing teaching responsibilities at her school.

  • Lauren Serota on Getting Parent Support Making Career Choices

    In Chapter 1 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "Where Has Your Family Been Most Supportive in Your Career Development?" Serota shares how her parents creative a trusting yet objective home environment and why that helped her learn to make better decisions. Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D).

  • Lauren Serota on What Gets Easier and What Gets Harder

    In Chapter 4 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What is Getting Easier and What is Getting Harder in Your Life?" Serota notes the challenge of taking on management responsibilities after getting promoted from her hands-on interaction design and design research role to an associate creative director job. Specifically, she finds challenging to not do the work and instead to delegate the work and empower those doing it.

Other Advice Videos


  • Anatole Faykin on The Privilege and Pleasure of Giving Advice to Friends

    In Chapter 5 of 16 in his 2014 Capture Your Flag interview, Internet entrepreneur Anatole Faykin answers "How Have You Learned to Give Better Advice When People Ask You For Help?" Faykin shares how giving friends' advice is both a privilege and a pleasure. He notes that giving advice is tough, as often a friend is looking to have a listener and to vent rather to actively seek out feedback. Faykin works to discern those who want to vent from those who actually want advice and answers.

  • Matt Ruby on Being Comfortable Not Getting Asked For Advice

    In Chapter 5 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "How Have You Learned to Give Better Advice When People Ask You For Help?" Ruby shares how he is not often approached for advice. He finds it may be due to coming across as unapproachable or doing work that is not fully understood by others. While Ruby does not try to avoid people, he shares that not being asked for advice is fine with him and allows him to be left alone.

  • Hattie Elliot on How to Give Better Advice When Asked for Help

    In Chapter 4 of 15 in her 2014 Capture Your Flag interview, entrepreneur Hattie Elliot answers "How Have You Learned to Give Better Advice When People Ask You for Help?" As someone who connects people for a living, Elliot learns the most important part of giving advice is to underpromise and overdeliver. This helps to ensure she is able to meet expectations when making promises. She also learns to refine her willingness to help others to focus on a smaller group of close friends and family.

  • Ramsey Pryor: How to Give Better Advice When People Ask You For Help

    In Chapter 11 of 16 in his 2014 Capture Your Flag interview, product management executive Ramsey Pryor answers "How Have You Learned to Give Better Advice When People Ask You for Help?" With time, Pryor learns to give less prescriptive advice. He learns from his children to give advice is more to be a sounding board and help others make a decision rather than to make a decision for others. Pryor is a product management executive at IBM focused on cloud-based collaboration.

  • 6 Celebrated Women Offer Advice to Their 20-Year Old Selves

    What advice would you give your 20-year-old self? asked Real Simple.

  • Getting Advice for Making Big Decisions in Your 30s

    In Chapter 23 of 23 in his 2014 Capture Your Flag interview, business strategist Bryan Law answers "At This Point in Your Life, Where Are You Seeking Advice and Coaching?" Now in his thirties, Law shares how he gets advice from a network of people to make more informed decisions. From teacher mentors from Georgetown to an inspiring Angolan friend to his parents to his spouse, Law finds willing people to support him as he faces key life decisions.

  • Rachel Lehmann-Haupt on Seeking Advice From Working Mom Friends

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  • Louise Langheier on Two Ways to Give Better Career Advice

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