Build A Business Competition: Chase Jarvis On Launching A Creative Business
Photographer Chase Jarvis explains the business of creativity.
Jason Anello on Improving Your Creative Capabilities Pitch
In his 2013 Capture Your Flag interview, creative director Jason Anello answers "How Have Your Client Experiences Evolved the Way You Present Your Capabilities When Pitching New Business?" Working in experiential marketing that combines physical and digital environments, Anello learns through experience to focus less on the creative flair of past projects and more on the core problems his team has solved for clients and the ROI and results the work has generated.
How Storefront Office Transforms Creative Business
In Chapter 9 of 17 in his 2012 interview, entrepreneur Doug Jaeger learns from mentor, Carl Johnson of Anomaly, how London creative agencies work out of storefront offices. After opening JaegerSloan as a hybrid office / gallery, Jaeger finds unexpected surprises being connected to the local community. By being present in the community, Jaeger finds he is able to both participate and contribute as a member and help it flourish. Doug Jaeger is the co-founder of JaegerSloan, Inc.
Mike Germano Explains How to Motivate Teams by Setting Clear Expectations
In Chapter 9 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers "How Are You Learning to Manage and Motivate Teams?" For Germano, managerial effectiveness as a leader comes through clear communication when setting expectations with his team. He makes sure his employees understand why their client or project is important and why they are the right person for the job. Mike Germano is co-founder and CEO of Carrot Creative in DUMBO Brooklyn.
Jason Anello on the Way Hiring Generalist Talent Helps Small Business Grow
In his 2013 Capture Your Flag interview, creative director and Manifold agency co-founder Jason Anello answers "How Are Your Recruiting Priorities Changing As Your Business Grows?" Now that his creative agency is at the 10 employee level, he notes the need to hire talent for a flexible structure that blends generalist job skills across an advertising agency model of account management and creative departments. He finds it is less about going deeper in a particular category and more about hiring.
How Creativity Motivates a Manufacturing CEO
In Chapter 11 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Role Does Creativity Play in What You Do As a CEO?" Moross is driven by a need to make things. He channels this drive in his design and manufacturing business. Product innovation in the engineering and design continually renews Moross' purpose in his work. Moross is founder and CEO of Moo.com and a leader in the London startup scene.
What Five Wet Monkeys Teach Us About Creativity
Col. Casey Haskins, an accomplished military officer and professor at West Point Academy, argues that one of the biggest obstacles to creativity is a reliance on the status quo. "We do lots of stuff that we have no idea why we do it, and we don't even bother to examine it, and in some instances, that does harm," explains Haskins.
Mike Germano on When to Make an Employee a Business Partner
In Chapter 7 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers "How Is Your Business Partnership Structure Changes As Your Company Grows?" As the company grows, Germano and his founding partners see jobs get more specialized and roles become less evenly distributed. Germano learns that what comes next requires hard decisions, including adding new partners and parting ways with a founding partner. Mike Germano is CEO of Carrot Creative.
Mike Germano Explains Why Brands Are the New VCs
In his 2013 Capture Your Flag interview, Carrot Creative CEO Mike Germano answers "Why Do You Believe That Brands Are the New Venture Capital Firms?" Germano finds there are progressively more ways for entrepreneur designers and developers to find money. What Mike thinks is key now is distribution and he finds large brands have this distribution and also have innovation constraints. With their innovation needs, access to investment capital, and distribution, he sees brands as the next VC firms.
How to Convince Clients to Try New Creative Ideas
In Chapter 14 of 17 in his 2012 interview, entrepreneur Doug Jaeger makes it a point to create a comparable to ease resistance and help the audience better connect with the idea. This complements industry experience and establishing a business build upon independence, experimentation, and flexibility. Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City. His street front office doubles as the JS55 Gallery.
How to Strengthen Your Creative Skills
In Chapter 13 of 16 in his 2012 Capture Your Flag interview, author and public speaker Simon Sinek shares how the more hepractices his creative skills, the stronger his toolbox gets. He focuses on amplifying on his strengths and hiring out his weaknesses to both broaden and sharpen skills. As a lover of creative people, Sinek looks to try new things such as modern dance choreography and painting to get perspective on creative process. Simon Sinek teaches leaders and organizations how to inspire.