Are Children Watching Too Much TV? Best-Selling Author Responds
Andrea Davis Pinkney, vice president and executive editor at Scholastic, chats about books for young readers with TheStreet's Cherella Cox. Given the popularity of series like The Hunger Games and The 39 Clues, the market is expanding and diversifying. Pinkney, who has written more than 30 books for young people, many of which have made the New York Times bestseller list, shares her legacy as a wife, mom and author, and advises on the balance all young readers need.
Adam Davis gives his definition of sustainable business. To be sustainable, business must have good corporate social responsibility policies and work in ethical and eco-friendly ways. It requires business to actively help the environment and reduce their ecological footprint.
Author Nina Godiwalla explains how pitching is but one element and that aspiring authors must embrace the process. The process includes advice and feedback and learning how to filter this by staying open-minded, especially when statements repeatedly come up.
Gymboree founder Joan Barnes outlines the four types of businesses: the copy cat, the market advancer, the market enhancer, and the market creator. She uses these criteria to categorize such successes as FedEx, Virgin Airlines, Netflix, Facebook, and Google.