personalization

5 Cover Letter Tricks

5 Cover Letter Tricks

By Debra Auerbach One of the most common pieces of job-seeker advice we give on this blog is to personalize application materials as much as possible. This includes the addressing of your cover letter. There may be cases where it's impossible to find a contact associated with the position, but that doesn't... Read More »

It's All About You: Adapting To Consumers' Mindsets [Infographic]

It's All About You: Adapting To Consumers' Mindsets [Infographic]

Just a few years ago, Time named "You" as the weekly magazine's person of the year. It was acknowledgement that consumers' individual tastes and preferences were becoming increasingly important in making key business decisions. The advent of the Internet and myriad personal electronic devices have put... Read More »

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