Personal Brand

I've been at the career-reinvention wheel for nearly two months now, and I've applied for exactly one job. That's because I'm rethinking my new identity and direction. Last week I made a major leap forward as a result of talking to Karen Kang, a personal-branding guru and author of BrandingPays: The Five-Step ...

You know you have a lot to offer an employer. Yet when you need to talk about yourself, you're tongue-tied! Maybe it's ironic, but the thing we've been doing all our lives -- introducing ourselves -- can be anxiety-producing during a job search. "Hello, my name is" isn't going to cut it. You need to learn ...

By Heather Huhman It happens all too often: After carefully filling out the online application or emailing a resume, job seekers hear nothing but silence from hiring managers. With little to no feedback to work from, job seekers are often left wondering if they're doing something wrong, or if this ...

By Jacqui Barrett-Poindexter Have you ever noticed that the moment you stop looking for something, you find it? Your keys, your phone, the elusive shopping-list item at your local grocer, or even the love of your life. Sometimes, they seemingly appear out of nowhere at the moment you stop the search ...

By Heather Huhman Even if you don't watch football, you know "Sunday Night Football." With country star Faith Hill singing the theme song and major NFL players featured in the video, "Sunday Night Football" has built a solid, star-studded brand -- so much so that when "Sunday Night Football" debuted for ...

By Mary Lorenz Employers might not worry much about what job seekers think about the company brand, but perhaps they should. Job seekers do care about brands, and they aren't keeping their opinions to themselves. A new survey by CareerBuilder and Inavero highlights the role a company's employment ...

By Heather Huhman In the heart of the digital age, the standard paper resume still holds its ground. However, when a resume leaves you with little to no room to showcase your creativity, consider enhancing it with an online portfolio. Developing an online portfolio is one of the best ways to begin ...

By Skip Freeman As we enter yet another very challenging year for the overall job market, with "official" unemployment still stubbornly hovering in the nine percent range and no real relief in sight, many job hunters-perhaps you included!-are seriously wondering if they should begin "reinventing" themselves ...

In a competitive job search, the little things can make a big difference and the way you introduce yourself is one of them. As one of the first things any recruiter or potential employer sees, your email address is s a powerful marketing tool that the smart job hunter doesn't miss. But for job hunters like ...

This uncertain world of work demands a new approach to managing your career. "Manage your life as if you are your own boss and agent," my colleague Mike Squires, a senior technical recruiter at PayPal says. Successful careers don't just happen, it's up to you to learn the skills to build a successful ...

When you're job searching, simply getting the attention of potential employers can be a challenge. Of course, there are always a few tricks to keep employers intrigued, no matter what job you're eager to land. Wondering what hiring managers want to see? Here, job-search experts weigh in on what makes job ...

Business guru Jack Canfield says that you are the average of the five people you spend most of your time with. It makes sense, right? The people in your personal and professional networks have an extraordinary effect on who you are and how you see the world. They affect how you spend your time. They affect ...

Trying to craft the perfect resume is one of life's more frustrating endeavors. Not only is it not easy to describe mundane work-related activities in colorful terms, but in today's digital age, job seekers have to ensure that their resumes can make it past electronic scanners and applicant-tracking systems. ...

"What's in a name?" Juliet famously asked Romeo. "That which we call a rose, by any other name would smell as sweet." Perhaps Juliet would feel differently had she lived in the age of Google. Today, a name is not just a name. It is the gateway to a person's online image, a key component of one's personal ...

A few nights ago I was watching a presentation from a start-up company that helps cosmetologists and massage therapists and other such businesses with their scheduling issues. I was interested in this solution because my wife was a cosmetologist, and scheduling and no-shows were a significant issue. As I was ...

At this time of year, many people decide it is time to look for a new job. Is starting a job search one of your New Year's resolutions? If so, you'll probably brush up your resume, hit the job boards, apply for a few jobs and wait. When nothing happens, you'll think, "What should I do now? I know, I'll ask a ...

I'm sure you've heard that Conan is not going to host The Tonight Show anymore (that's what people are saying, anyway). There is a terrific article in the Harvard business Review blog titled Don't Make Conan's Mistake. It made me think about Conan more as an employee and less as a celebrity. As you read about the ...

In 2009, we witnessed the passing of many great icons in entertainment, art, sports, journalism, and politics. And with their passing comes an opportunity to reflect on their unique career brand and the legacy they left. Walter Cronkite, Michael Jackson, Ted Kennedy, Patrick Swayze, Farrah Fawcett...all had ...