Alec Brownstein

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Taking a non-traditional approach to a job search can be a good thing. Take the case of Alec Brownstein, an advertising professional who found himself looking for a new job last summer. Fed up with the traditional job search, he decided to try an unprecedented tactic. Banking on the fact that "everyone ...

Copywriter Alec Brownstein landed a job by purchasing the names of the creative directors he dreamed of working for on Google AdWords for 15 cents per click. Whenever they Googled themselves (not an uncommon practice), Brownstein's ad popped up. Here is what it said. ...