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Speak Up Online: Boost Your Brand By Generating Interesting Content

Holly Paul — 2011-09-19T10:40:00+00:00

It used to be that only professional writers penned articles. Only big studios created TV shows and movies. Only established critics shared their opinions with a broad audience. Today, in the Information Age, absolutely anyone can create content of any kind and share it with the world. If you haven't yet contributed to the global content exchange, you are missing out on a huge opportunity.

You.com -- How To Monitor Your Reputation (And Privacy) On Social Networks

Holly Paul — 2011-09-12T09:59:00+00:00

Skim any news website these days and you are likely to find a story about online privacy -- and the lack of it. All of the buzz is justified: There are still very few rules in place about what people can and can't do online. This means that you have to be proactive and diligent about managing your online reputation and privacy in this "Wild West" world. In many cases, people will "meet" you online before they meet you in person, so it's important to make sure your online image accurately reflects the real you.

A Resume Is Not Enough: Why Students Need Professional Online Profiles

Holly Paul — 2011-09-05T09:16:00+00:00

Perhaps you've heard about LinkedIn, the professional social network, but you're not sure exactly what it is. Or, you've set up a LinkedIn profile but you don't really know what to do with it.

How To Articulate Your Personal Brand Through Your Social Network

Holly Paul — 2011-08-29T14:13:00+00:00

Business guru Jack Canfield says that you are the average of the five people you spend most of your time with.

It makes sense, right? The people in your personal and professional networks have an extraordinary effect on who you are and how you see the world. They affect how you spend your time. They affect many of the decisions you make. They affect the way other people see you. In short, your network and how you interact with them are key components of your personal brand.

How To Leverage Social Networking For Professional Success

Holly Paul — 2011-08-22T16:37:00+00:00

"What's in a name?" Juliet famously asked Romeo. "That which we call a rose, by any other name would smell as sweet."

Perhaps Juliet would feel differently had she lived in the age of Google.

Today, a name is not just a name. It is the gateway to a person's online image, a key component of one's personal brand. In the 21st century, a rose by any other name would lead to a different search result.