Mattel's Newly Launched Entrepreneur Barbie Joins LinkedIn

Is this what an entrepreneur looks like?

Her full name is Barbie Millicent Roberts but on her brand new LinkedIn profile, she's going by "Barbie." Apparently the 55-year-old plastic-fantastic legend, the veteran of more than 150 careers, hasn't read the recent study that shows LinkedIn users appear brainier if they add a middle initial to their name. Barbie M. Roberts might have erased that "Math class is tough" blooper she made back in 1992.

If you somehow missed the headline and the splashy pink-powered photos of Barbie's newest incarnation, here's what Mattel had to say about the recent launch of its 2014 Career of the Year Doll.

"Entering the entrepreneurial world, this independent professional is ready for the next big pitch," said Mattel in its description for its latest brand extension. "Barbie Entrepreneur doll wears a sophisticated dress in signature pink that features modern color blocking and a sleek silhouette. Her 'smartphone,' tablet and briefcase are always by her side. And luxe details, like a glam necklace, cool clutch and elegant hairstyle, are awesome extras for a smart, stylish career woman."

Barbie's new business is "Dream Incubator" where she acts as a consultant, "helping girls around the world play out their imagination, try on different careers, and explore the world around them. Our company tagline is "If you Can Dream It, You Can Be it!" There's a hashtag, too: #unapologetic

Dispensing business inspiration
Barbie's new LinkedIn profile, where she joins 300 million of the world's business influencers, encourages users to follow the new Entrepreneur Barbie for business inspiration.

The former astronaut-fashion designer-rapper says on her profile: "I got my big break in 1959 to inspire girls to dream big. Since then I've had 150+ careers, but my true calling remains – encourage generations of girls to place no limitations on their ambitions."

To bolster this trendworthy point of view, Barbie's brought in a girl-power posse of "Chief Inspiration Officers" to share tips from their own startup experiences. It's an impressive group, which includes Girls Who Code's Reshma Saujani, Jenny Fleiss from RenttheRunway, Alison Pincus of One Kings Lane and more.

Not everybody is eager to send the new Barbie a LinkedIn invitation. Meryl Holland, the former Senior VP Worldwide Barbie Consumer Products, raised questions about the new brand extension in an interview with AOL Jobs. At Mattel, the play value pro was responsible for developing and creating the first ever girls' lifestyle licensing brand--Barbie for Girls Lifestyle--which set the foundation for what has become an over $2 billion+ business today.

"First of all, what does an entrepreneur look like? Assuming of course, that the target audience can get past knowing what an 'entrepreneur' is, I think the execution is off. How on earth are little girls going to identify with that pink sheath from the 50's and that hair? No entrepreneur I know is so severe or prim looking. Perhaps a great pant suit could have worked best with a great Hermes scarf around her neck and shoulders! That is if you can really pin down the identity to begin with."

As for the signature pink, she says: "I get Barbie Pink. I created a Pantone Pink for her when I was there. But I don't get it. Doesn't every business person use these tools she has? Smart phone, iPad?"

In an interview with AOL Jobs, noted toy consultant and speech pathologist, Sherry Younger Artemenko, who is the CEO and Founder of cautioned: "Let's not get distracted by Barbie Entrepreneur's preference for pink and spike heels. She's used her smarts to be a CEO of her own company and now little girls can 'play' out their creative life stories with Barbie in hand. I'm excited that girls are adding 'entrepreneur' to their vocabulary, shaping their play and sparking interest in starting their own business some day."

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welcome timothy

I think Mattel is missing a whole line of Barbie dolls, where the potential to expand is limitless. They are ignoring the whole medical field. Sure they have wheel chair Barbie, but why stop there. They could have Intensive care unit Barbie equipped with a ventilator, intubation equipment, IV bags and lines, catheters, Foley catheters, again the accessories are limitless. How about coding Barbie equipped with defibrillator, rehab Barbie, seizing Barbie, cerebrovascular accident Barbie, focomelia Barbie, pre op and post op Barbie. The conditions and accessories are limitless.

June 28 2014 at 1:39 PM Report abuse rate up rate down Reply


June 28 2014 at 1:17 PM Report abuse rate up rate down Reply

Met Barbie at the local porn store in Barre. She did all and all of us. No holes were off limits. Hopefully she'll
bring Ken to see her preform.

June 28 2014 at 2:05 AM Report abuse rate up rate down Reply

Of course every girl wants to be Barbie - the chick has everything! On a more serious note, why is Mattel wasting valuable internet space with such a bogus LinkedIn account? Are her sales that bad that they needed this cheap gimmick to get some attention?

June 28 2014 at 12:53 AM Report abuse rate up rate down Reply

Come on like REALLY?
Barbie a entrepreneur?
LOL some people take things a little too far but at least barbie isnt a bimbo!

At least she has brains now so It might not be a bad thing.

Makes a little more sense now the only thing left to do now is for barbie to eat a few burgers and look like a normal toy person.

ALL this talk about barbie when is Ken going to college? LOL

June 27 2014 at 11:17 PM Report abuse +1 rate up rate down Reply

My bgff said her Barbi doll went down on her. I always thought that Barbi was bi...ya know? I mean she has Ken and then she has herself...ya know? I wish my bgff would go down on me...ya know? Does that make me gay?

June 27 2014 at 7:56 PM Report abuse -1 rate up rate down Reply

Barbie Shmarbie....!
This world is going to pot...I have no interest in this FAKE UGLY DOLL!

June 27 2014 at 7:54 PM Report abuse +1 rate up rate down Reply


June 27 2014 at 7:16 PM Report abuse rate up rate down Reply

Oh please. At the end of the day, is Barbie really happy? She dated Ken forever and then she dumped him and has been a slave to her careers always looking good, having toys, money and traveling just to fill the void. On second thought, it doesn't sound too bad. lol.

June 27 2014 at 6:30 PM Report abuse +2 rate up rate down Reply

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