Yahoo CEO Marissa Mayer Sleeps In On Big Bucks Advertisers at Cannes

Flubs chance to impress global marketing brands

Chief Executive Officer Of Yahoo! Inc. Marissa Mayer Joins Key Speakers At Cannes Lions International Festival Of Creativity
Simon Dawson/Bloomberg via Getty Images Marissa Mayer at Cannes
Taking oversleeping to its highest level, Marissa Mayer, the Yahoo CEO who likes to talk about her ability to pull all-nighters, is the talk of the ad community since news leaked that she overslept at the Cannes Lions International Advertising Festival and missed a golden opportunity to schmooze some top media buyers and advertisers.

The whole point of Cannes is for dealmaking and to meet big advertisers. With much of Yahoo's revenue relying on ad dollars, it's the type of place Mayer would want to cultivate good relationships.

Last Tuesday evening, reports the Wall Street Journal, the giant ad agency Interpublic Group arranged a private dinner at the swanky L'Oasis for Mayer to meet executives from potential advertisers Mondelez International, brewer MillerCoors and Chobani, the Greek yogurt maker.

According to the Journal, IPG Chief Executive Michael Roth left the dinner before the CEO arrived two hours late.

At the festival, Mayer was on stage talking up Yahoo's strategy to get more advertising by creating themed online magazines in categories such as food. The speech was considered underwhelming and Business Insider described the presentation as stiff and "inauthentic."

To make matters worse, Sir Martin Sorrell demanded to know on stage why Mayer is ignoring his emails. Sorrell is CEO of agency giant WPP.

"If it were an investor meeting, a board meeting or a potential acquisition, I am sure she or someone from her team would have woken her up," one top executive at the IPG dinner told the Journal.

Advertising partnerships became a bigger part of Mayer's job after COO Henrique de Castro departed earlier this year.

Click through for the many faces of Marissa Mayer.





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jordan_varner

this post is disgusting. First, articles never personally attach male leader's looks and show an insulting, classless slideshow of unattractive pictures of them to parallel assumptions about their ability to lead. A great example to young women...please judge leaders by their merit, not by how "bleak" they look in targeted pictures. The only one who looks silly in this publication is the author of this juvenile post.

June 24 2014 at 11:23 AM Report abuse rate up rate down Reply

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