Why Fashion Designers Said No To Melissa McCarthy's Oscar Dress
Brands turned down Hollywood's hottest publicity opportunity
Can You Guess Which (Crazy) Fashion Designers Said No To Melissa McCarthy?
According to Melissa McCarthy in the July issue of Redbook, "five or six" fashion designers turned her down when she wanted to hire them to make her Oscar dress. At the time, she was more than a guest at the world's biggest event, she was nominated as Best Supporting Actress for her role in the smash hit Bridesmaids. Instead of ferociously competing for the plum, publicity-rich red carpet job, they turned down the big bucks and big opportunity.
Why? Was it money? Were these designers minting so much moolah they could afford to say no? Salary.com reports the annual median salary of a fashion designer in Los Angeles is $51,325. The median hourly wage is $25 an hour. A fashion designer in New York City fares a bit better; the median annual salary is $55,197 and hourly a whopping $27.
Obviously, these figures don't apply to the crème de la haute like Versace and Chanel. Money wouldn't be the primary motivator for them. But what would be?
Scuttlebutt has it that "brand" is the reason behind the big turndowns. The fear that dressing a plus-size woman, even one as beloved as McCarthy, would negatively affect their cherished brand identity.
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This sorry excuse was no surprise to Chrystal Bougon, founder of the popular CurvyGirlinc.com and head of its thriving community. "I hear from plus-size women day in and day out begging to give their money to the various retailers where they shop. But often there is just nothing that doesn't look like your Grandma's old drapes."
"Since the average American woman is size 14, it seems crazy there aren't more options for the rest of us. We are the standard now," Bougon continues. "Sexy is NOT a size. All of us want to feel sexy and relevant."
Michelle Merritt, acclaimed career coach and recent speaker at the Body Love Conference, shares her insights: "While the media may have found Melissa McCarthy's struggle to find an Oscar gown shocking, plus-size women everywhere just nodded in solidarity when we heard the news. Any woman over a size 16 who has worked in the business world or attended a black tie event knows the struggle it is to find quality fashion to fit her body. Until recently the options were matronly, poorly made, or resembled a tent. It's only been in the last few years that designers like Michael Kors and Ralph Lauren have added a plus-size selection."
"When I go shopping, most of the time I'm disappointed."
"Trying to find stuff that's still fashion-forward in my size is damn near impossible," McCarthy told the Hollywood Reporter in 2011. "It's either for like a 98-year-old woman or a 14-year-old hooker, and there is nothing in the middle." Born out of frustration and disappointment, the kick-ass actress (who studied fashion design in college) is launching her own plus-size clothing line. More than filling this significant retail gap, we expect her new designs to be as beautifully bodacious as she is. It's not only size twos who should be allowed to express their unique personal style.
In the meantime, let's try to figure out which designers said NO to the feisty, fabulous Melissa. Add your guesses to the comments below.
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