What Photos Should you Share with your LinkedIn Network?
Your photos should be professional but show off your human side
On the heels of announcing that they reached 300 Million members, LinkedIn introduced a brand new mobile feature today. Members are now able to share photographs on LinkedIn with their mobile device.
Why is this so important? We live in a visual world. Being able to express who we are and what we do through photos is essential. Sometimes we don't have the time or the right words to express what we do. The ability to quickly snap a photo while you are in the moment helps illustrate it for you.
We've seen how other social networks have been able to use this process on a personal level. However, having LinkedIn on board will help professionals worldwide tell a different story. While people might be busy snapping photos of art, food, sunsets or funny selfies, LinkedIn is taking photo sharing to the next professional level. They are inviting you to share a glimpse into what you do on a day to day at the office. We spend over 70% of our time at the office – we have a lot more to share with the world than art, food, sunsets and funny selfies.
According to LinkedIn's career expert Nicole Williams, "members who share images with their LinkedIn network are five times more likely to have other members engage with their update. Clicks and pics can be a recipe for professional success."
Not sure what to share? Why not start with a view of your workspace. "Bring the passion and energy that you have for your career to life. Use photographs to capture fun, inspiring or motivational moments throughout your day," says Williams. Snap a photo of your morning cup of Joe, a new product redesign, a powerful quote, a book you are reading or newly color coded files. Turn the cameras on your co-workers and a snap a photo of your Monday morning office meeting, your break room or your new conference space.
Upload Your Own Photo: Did you know that your LinkedIn Profile is 11 times more likely to be viewed if you include a photo? "Rather than using the typical headshot, try having someone take a shot of you in the midst of your work – during a presentation or practicing a big speech – or even in front of oven in your kitchen whites if you're a chef," says Williams.
When you're off site: Most professionals are on the move as opposed to sitting at their desks from 9-5. Exhibit your whereabouts by snapping a photo. You can share an update with your network that you are at the Ohio Marketing Convention, but by seeing photos of the booths, speakers and products in photos helps your network experience it in a much better light.
Act like an expert: The best way for a client or hiring manager to see you as a potential candidate is to see you in action. What better way to show off your expertise than a photo? If you're an architect, snap a photo of blueprints you're working on, if you work for a non-profit snap a photo of a walk-a-thon you managed, or if you're an event director take a photo of beautiful affair you created.