Amy's Baking Company: Back And Scary As Ever

The one restaurant that Gordon Ramsay walked away from

You know the saying that any press is good press? That seems to be the case for the appearance of Amy's Baking Company on Gordon Ramsay's Kitchen Nightmares, which AOL reported on last May. Even as people excoriated the Scottsdale, Ariz. restaurant and owners Amy and Samy Bouzaglo on social media, the episode had strong ratings, with more than 3.3 million viewers according to TV By the Numbers, beaten in its time slot only by Undercover Boss.

Millions more on YouTube either viewed the episode, clips or other videos about the owners, according to an AOL Jobs count. In an interview with Today, Amy Bouzaglo said that the restaurant has become a tourist attraction, only "like Disneyland for the crazies." So, what better than to feature Amy's Baking Company again? More than 3 million people tuned in to watch this time, according to another TV By the Numbers report. Maybe it was the previous controversy, when the restaurant played poster child for places consumers should not patronize. Amy's Baking Company served pizzas that were raw in the middle, pretended that frozen ravioli were fresh, pocketed servers' tips, abused customers, delivered food long after it was ordered and swore even more than Ramsay did. The end of the episode showed Ramsay giving up for the first time and walking away from trying to help a restaurant.

This time, viewers didn't get to see another collision between hot-tempered Ramsay and the couple, according to the Today story.

"The way things were left, with Gordon walking out and it being a very heated departure, we decided that it was best that Gordon didn't go, nor did he want to go back," explained [executive producer Arthur] Smith. "So we preferred to do it this way - send a reporter in ... and have her check up on them and see what they're doing and see how they're feeling and everything else."

Much of this episode was a recap of the previous one with some previously unreleased material that didn't make it into the first round and a new set of interviews. Apparently the Bouzaglos still think they did nothing wrong, according to the blog Jezebel, and are still angry, although they've claimed to want to leave the past behind. You can hardly blame them -- in addition to the bad publicity, both have reportedly served jail time, according to the Huffington Post.

But it's not clear that the past wants to leave them behind. The newest reviews on Yelp are still largely scathing. As an Allison W. of Columbus, Ohio wrote, "As fans of [Kitchen Nightmares], we decided to see if its really as bad as it's shown to be on TV... It is." And, according to a Jeanne D. of Phoenix, service can still be slow:

Here's the time table...seated at 8:32, signed the waivers as they were filming for their purposes, order taken at 8:42. Culinary Connie's salad arrived at 9:25 and the rest of the meal, one at a time at 9:40, 41 and we were asked if there was anything else and we told the food runner we were waiting on a pizza which was immediately brought out to us.

One difference is that in the past, Amy and Samy claimed that nasty responses directed to their online critics were the results of "hackers." Now they take pride in authorship, according to Gawker.

Every single post single post that was written [immediately after the episode aired] calling people [bleeped] and making fun of them for not making money did not come from us. We didn't say those things. Now we are. Because now you have lit the fire inside of us. Now, when we're calling people little trolls and telling them that they have no balls, yes, that's us, because I think it takes a very special kind of person, it's called a eunuch, to be able to call someone and bully them over the phone or through the internet when you don't know who they are.

After the initial appearance and firestorm came word that Samy faced an immigration hearing, according to Huffington Post. But something must have gone right, as he lived to work -- and fight -- another day.

> See other restaurant jobs in Scottsdale, Ariz.

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goongae

You Know these two people are trying to be famous for being "a" holes. I'm sure they saw Kitchen Nightmares as a venue to be publicized nationwide. They manufctured the entirre thing for their ". egos"She's a beautiful woman who probably is jealous of Kim Kardashian's ill gotten fame but beauty alone can't get you notriety.

Why does America care about these losers. Let's all pretend they don't exist, we never heard of them and don't care if they are beamed up into an alien space so that the alien scientists can disect them down to their very atoms and particles. Then we'd all be rid of them. ....The Alien scientist could then come and take Paris Hilton and the entire Kardashian clan, including Bruce. Ahhhhh! Peace and Quiet...Sorry TMZ

April 25 2014 at 9:36 AM Report abuse rate up rate down Reply
captsharky1

Send Samy back where he came from, and sterilize the Amy side of the family. Can you imagine having to live with monsters like this??? Absolutely unbelievable. Also, for the gawkers that go to this house of horrors, shame on you for proliferating this behavior.

April 15 2014 at 9:27 AM Report abuse +2 rate up rate down Reply
estlgarc

A long time ago way before yelp and such rating avenues were available and any of this happened we went there and were treated bad at the very entrance...so when all the hoopla came down I was not surprised to find out it was the very restaurant we had walked out so long ago!!!

April 15 2014 at 1:17 AM Report abuse +1 rate up rate down Reply
maskedblogger

Publicity to jackasses? Stop it.

April 15 2014 at 12:44 AM Report abuse +1 rate up rate down Reply
Kenny

dummies

April 15 2014 at 12:43 AM Report abuse +1 rate up rate down Reply
Sandra

This is what's wrong with this country. Don't we have enough problems to sort out without giving publicity to these people. With homeless people, hungry children, people out of work and losing their houses. Don't we have enough whack jobs out there!! People get a grip on reality and worry about what is close to home. Worry about keeping your children safe, especially in the schools.

April 14 2014 at 11:47 PM Report abuse +3 rate up rate down Reply
1 reply to Sandra's comment
arvig

You know, it is possible to be concerned with every issue you mentioned and yet still follow these people. It's not like reading this article took every hour I was awake today to read.

Or to put it another way, many of the people that follow these people probably DO donate to causes like the homeless, the hungry, etc. :P

April 15 2014 at 12:42 AM Report abuse +3 rate up rate down Reply
Jen

ROFL!! These two were on Dr. Phil last week and it almost like the original KN episode. No, I don't think the internet trolls should be threatening them with physical harm, but they both made it very clear that they don't want to take any responsibility for their lack of maturity and they both need to live on the publicity. The best thing to do is ignore them-which I plan to do after sending this.

April 14 2014 at 11:07 PM Report abuse +1 rate up rate down Reply
loff92852

ive eaten in good restaurants as well as some dives..the food that I was served is no way comparable as to the product that they put out..and people who go there are actually paying high prices for the food they are being served..its amazing as well how they stay in business with giving the customers attitude..oh well being a new Yorker and retired from the city of new York I guess I knew how to pick my places

April 14 2014 at 11:02 PM Report abuse rate up rate down Reply
kapantaleo

Watch. Now they'll get their own reality show.

April 14 2014 at 11:00 PM Report abuse rate up rate down Reply
ebarrood

I SAW THE ORIGINAL AIRING. WHAT WHACK JOBS!!!!!!

April 14 2014 at 10:56 PM Report abuse rate up rate down Reply

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