Shoppers Angered By Target's Epic Photoshop Fail

"Square thigh gap" roundly criticized

Target Photoshop Fail Cuts Out Part of Model's Thigh
It's no secret that companies touch up models using Photoshop, with results frequently bearing little semblance to reality (where people have unsightly things like belly buttons and regularly functioning necks). But Target has recently taken the practice to a whole new level, editing a swimsuit model with an abandon that caused one Twitter user to question whether they weren't using Photoshop but Microsoft Paint.

The retouched photos were first brought to light by the Ethical Adman, which noticed that a young woman modeling the "Xhilaration® Junior's Midkini 2-Piece" appeared to have a gaping, square-shaped gap where her crotch should be. As Jezebel reported, one of the model's arms also appear to be stretched, and a piece of her hip is missing.

Predictably, Twitter users savaged the retail giant.

Target.com
> Find a job as a photo editor

Believe it or not, the so-called "thigh gap" is a real and unfortunate trend, the Daily Beast reported, in which true beauty means having legs that don't actually touch (you know, like an actual person). But the edits made to the Target images are so blatant that at first glance it looks like some kind of joke. And yes, it's pretty funny, until you think about the message Target is sending about how young girls (the Xhilaration brand is aimed at teenagers and young adults) should apparently have crotches that resemble one of those little staple-remover things. After all, what could be more desirable than that?

This isn't the first time that Target has come under fire for images on its website. Last April, the company advertised a plus-sized dress using a photo of a pregnant woman. It probably didn't help matters that the item's color was labeled "manatee gray."

They were also hit with a lawsuit last year over a memo asking managers to "note differences among Hispanic employees." ("Not everyone eats tacos and burritos!")

But their latest gaffe, which demonstrates not only an offensive approach to body image, but offensively bad photo-editing skills, is particularly egregious. Almost as egregious as the term "midkini." As opposed to, what, upperkini? Come on, guys.

The Xhilaration® Junior's Midkini 2-Piece is currently, mysteriously unavailable on Target's website.

> Find a job in retail

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142 Comments

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Debbie

Did anybody look beyond her crotch to see how long and skinny the left arm was? Way too much Photo-shopping!

April 16 2014 at 1:55 PM Report abuse rate up rate down Reply
Joebudgie

Except for the occasional author carving out a living creating controversy who would notice this gap or lack of a gap or even care? Really. This is rediculous.

April 16 2014 at 1:23 PM Report abuse rate up rate down Reply
poijkin

Why are you people staring at her crotch? Get a life.

April 16 2014 at 1:10 PM Report abuse rate up rate down Reply
1 reply to poijkin's comment
CHUCK

How could anybody miss that terrible Photoshop job.

April 16 2014 at 3:15 PM Report abuse rate up rate down Reply
sharky1993

"Shoppers angered"? I didn't get that vibe when i was there. The writing is lazy.

April 12 2014 at 12:50 AM Report abuse rate up rate down Reply
jejozi

Thigh? Bet there was a camel toe.

April 11 2014 at 10:07 PM Report abuse rate up rate down Reply
clarkforever

Ridiculous! Shoppers complaining about this? get a life!

April 11 2014 at 10:07 PM Report abuse rate up rate down Reply
umpire255

at least they airbrushed the cellulite out of the photo.

April 11 2014 at 7:56 PM Report abuse rate up rate down Reply
jl7503

I LIKE thunder thighs!!

April 11 2014 at 5:22 PM Report abuse rate up rate down Reply
KAVI

And the photo editor has a job why exactly?

April 11 2014 at 4:53 PM Report abuse rate up rate down Reply
screw you

i dont believe I have ever looked at the crotch of someone in a magazine or elsewhere so thoroughly that I would have even noticed such a thing. We have all become a bunch of whiny douchebags.

April 11 2014 at 4:29 PM Report abuse +1 rate up rate down Reply

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