A Teen's Tumblr Blog Helps Save Her Mom From Financial Ruin

Noelle Walters-Davis lost her job and was facing possible homelessness -- until her 14-year-old daughter had an idea.

If a family member was laid off, you might know the right things to say. But is there anything else you could do? An enterprising 14-year-old Connecticut girl figured out an answer when her mother was laid off from her banking job, her stepfather moved out and the family was facing possible homelessness.

In June, Danielle Walters, of Suffield, Connecticut, posted a heartfelt plea on the social network Tumblr, asking people to visit her mother's small online business, Suffield Sundries, which sells artisan candles and soaps and is hosted on the e-commerce crafts site, Etsy.

"All I want is for [my mother's] business to get big and noticed a lot more," Walters wrote. The post, shown above, included a snapshot of the business card, and request that others reblog the picture to "help my mom's business get out there."

At first, there weren't many clicks, according to DailyDot.com, the Internet news site that first broke the story. But then last Saturday, her mother, Noelle Walters-Davis, saw a spike; in the last week, she's sold out her entire stock of 200 soaps, receiving as many 10,000 customers per day. The Tumblr post now has more than 34,000 notes.

In speaking to the Daily Dot, Walters-Davis said she was completely in the dark about her daughter's public relation efforts until she got contacted via Facebook. "We were both shocked at how things blew up on Saturday. Orders just kept coming in one right after the other, and she and I would just look at each other in amazement."

She also told the news site she and her four children are "not in the clear yet," and she is still looking for a new full-time position.

In writing about the story, Women's news site Vitamin W said, "it's enough to make you want to send a love letter to the Internet--and to this daughter." The site also said Walters's Tumblr post was noteworthy for being written so "compassionately." Vitamin W also called attention to the following passage in the Tumblr post:

This is what she wanted to do when she was younger, and even today, Make candles, soaps, etc. She loves this. She hated her old job as a banker and she hated retail. I want her to be happy.

E-commerce sites like Etsy have exploded as more people attempt to build second (or third) careers as entrepreneurs. Increasingly, entrepreneurs are attempting to "crowdfund" their businesses through sites, like Kickstarter. Indeed, the crowdfunding market has exploded, growing from a $32 million market in 2010 to $123 million last year.

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Gee...so successful, and the kid didn't even have to mention that the dog dies and the cat had kittens.

August 20 2013 at 8:58 AM Report abuse -1 rate up rate down Reply
1 reply to wallamalloo's comment

Excuse you what are you even talking about.

August 21 2013 at 12:53 AM Report abuse rate up rate down Reply
1 reply to Danielle's comment

That was just a snarky comment so the appeal would sound more like a 'country song', except it forgot to mention a truck and a dog...

Old stock joke:
What do you get when you play a country song backwards?
You get your wife back, your truck back, and your dog back... *smirk*

August 22 2013 at 7:31 AM Report abuse rate up rate down

I cannot afford a boat, house or car, so why should everybody feel sorry for this person who already lost his boat? I work multiple odd jobs and I walk and ride the city bus. Nobody forces him to drive 40 miles roundtrip to his school custodian job. He/her like millions receiving "Entitlements" paid by the taxpayer and that includes food stamps. These type of people like to complain and like to get everything for nothing that is only possible under a socialistic ruling government who are violating our constitution.

August 18 2013 at 1:57 AM Report abuse -3 rate up rate down Reply
1 reply to olympictorchrun4's comment

This is nothing about a boat.

August 21 2013 at 12:54 AM Report abuse rate up rate down Reply

You go girl! You are AWESOME!

August 18 2013 at 1:20 AM Report abuse rate up rate down Reply
1 reply to Red's comment

Thank you!

August 21 2013 at 12:54 AM Report abuse rate up rate down Reply
Matt Froehlich

I encouraged my friend to do this a few weeks ago here: http://www.youcaring.com/other/please-help-us-keep-our-home-pets/78849

She has tried everything and is out of options.

August 17 2013 at 9:23 PM Report abuse -1 rate up rate down Reply

I have a son who is a Head Custodian in a School. He has to get up at 4 every morning and drive his 10 year old car through snow, ice, rain or whatever in order to unlock the doors of the school, turn on lights, get the snow blower out and running and clean all the sidewalks, etc. and then try and keep the bathrooms and class rooms clean. He returns around 4:30PM and has to cook his supper and sometimes shop first for groceries. The reason I'm going into all of this is that he gets a 3% annual raise and that just hasn't kept up with the rise in his taxes and the gasoline prices, he drives 40 miles round trip. This boy has talent and is smart. What should he do to prevent losing his house and car, he already lost his boat a year ago.

August 17 2013 at 8:48 PM Report abuse +1 rate up rate down Reply
7 replies to Foxisenior2's comment

Nice story hope that all works out for them.

August 17 2013 at 8:47 PM Report abuse +3 rate up rate down Reply

beautiful polish

August 17 2013 at 8:33 PM Report abuse +1 rate up rate down Reply

Nice free advertising. Is there a sign-up list for all the businesses they are going to promote on here?

August 17 2013 at 8:28 PM Report abuse -2 rate up rate down Reply

Her daughter is full of light and love for her Mother.I hope her Mother appreciates what a gift that girl is. Sweet....sweet....sweet.

August 17 2013 at 8:27 PM Report abuse +4 rate up rate down Reply
1 reply to gelleybean's comment

Thank you!

August 21 2013 at 12:55 AM Report abuse rate up rate down Reply
Phil Collins

Kids say and do the darnest things but U Go Girl !

August 17 2013 at 7:36 PM Report abuse +2 rate up rate down Reply
1 reply to Phil Collins's comment

Haha thank you!

August 21 2013 at 12:56 AM Report abuse rate up rate down Reply

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