With A Little Pluck And $770, One Unemployed Man Got 60 Job Offers

Adam Pacitti got 60 job offers with his campaignAdam Pacitti wanted a job in the media. He was unemployed. Since graduating from college, he'd bumped around, working at Woolworth's, until it closed, and then an amusement arcade, which laid him off. Now he was determined to get a position in the "ultra competitive, cutthroat, and slightly vacuous industry that is the media," as his tongue-in-cheek video resume explained:



Pacitti, 24, understood that just sending in resumes and hoping to be noticed wouldn't go far. So in January, he decided to go for broke -- literally. He spent what he said was his last £500 (just under $770) on a billboard in London. The message read: "I spent my last £500 on this billboard. Please give me a job." At the bottom of the billboard was a website URL, EmployAdam.com.

Sounds silly? Maybe, but within a month, Pacitti had the last laugh. "I received emails from about 250 different companies who were interested," he told AOL Jobs in a phone interview. "In the end, I received 60 solid job offers, from marketing to production companies." He took a position with agency KEO Digital. A couple of those offers were also from outside industries -- like plumbers and butchers. Apparently they were impressed with his pitch too.

A Billboard Isn't Enough
Pacitti isn't the only job seeker who has created a resume designed to go viral. Others have tried similar tactics in the U.S. For example, Toledo, OH deputy sheriff Brandon Stuard turned a billboard into a resume for his wife in 2012. In the same year, 23-year-old Bennett Olson got a job with a 3-D scanning company through his own billboard.

However, what Pacitti did was not just rent a billboard and hope for the best. He created a clever marketing campaign designed to appeal to the press, go viral, and catch the attention of the types of companies that he wanted to work for in the first place.

Here are the steps:
1. Have a strategy first: Pacitti spent two-and-a-half months preparing the campaign, which included the billboard, his employadam.com site, and a series of photo and video resources for media outlets that wanted to run a story.

2. Back up the real world with online: The combination of physical billboard and online site was a key to success. "The billboard worked fantastically in print," Pacitti says. "I offered the pictures of the billboard in high resolution on my website, so it made it really easy for journalists not to send someone to the billboard -- so they could be really lazy."

3. Tell a story that will grab people's attention: Not only did the billboard create something the media could relate to, and further share to advance Pacitti's interests, but the sound of desperation was planned. "It was really topical," he said. "It challenged stereotypes that young people don't want to work."

4. Don't forget the viral resume: Then there was the online resume, intentionally done with self-deprecating humor to encourage people to share it online. "I said anyone could use anything on the website," he says. "It was something the TV stations could do. It was really easy for them." And then he was also posting regularly from Twitter and Facebook.

5. Be real, not slick: The website looked a bit dorky because it needed to. "If it had looked incredibly professional, it would have seemed like an advertising agency doing this," Pacitti. "It showed I was able to market to a large number of people and for a small amount of money get a considerable amount of press and attention. It's now become a portfolio piece. I do a lot of public speaking about viral marketing."

"I think a lot of employers are getting fed up with seeing the same sheet of paper coming through their door, and in some cases there's a need to grab attention," Pacitti says. Of course, you need to develop a story to tell and find a novel way to do it. But pull it off with flair and you too might land a job in the ultra competitive world of media -- or at a local butcher shop.

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Alexis

Very creative employdominique.com

August 13 2013 at 12:09 AM Report abuse rate up rate down Reply
ectullis

But nobody is hiring us old white guys

August 07 2013 at 1:30 AM Report abuse +1 rate up rate down Reply
Allen Weston

Very cool. My approach has been LinkedIn and reaching out in person. I'm happy for his success and his show of eagerness.

August 06 2013 at 4:56 PM Report abuse rate up rate down Reply
cdg

This is right out of the trash novel "Dando Shaft", and equally credible.

August 06 2013 at 1:47 PM Report abuse -1 rate up rate down Reply
Seek the Truth

In the U. S. this could not happen as graduating students spent their last $ 700.00 on their last spring break trip. They deserved it after 5 or more years spent getting a 4 year degree.

August 06 2013 at 1:39 PM Report abuse +1 rate up rate down Reply
1 reply to Seek the Truth's comment
Mandi7882

And that is why their degrees lose value. They went to college and their cognitive thinking is spending their last 700 on a frivolous trip? Logic would tell them to get the job and then when they have a week or two worth of accumulated employer vacation time they'd receive after a year of work, THEN go somewhere. Better yet, tell the employer they can start in a week, and go on a vacation. before the new job the actually will have.

August 07 2013 at 2:27 AM Report abuse rate up rate down Reply
1 reply to Mandi7882's comment
uncommonsensesc

Well that would make sense and mean they are responsible adults, wouldn't it? That would mean that mommy and daddy have quit making excuses for them and told them to grow up and stand on their own 2 feet! That would mean the world really doesn't revolve around them, there are expectations and they need to start contributing because life isn't free! This just goes against everything they'd learned up to that point! Plus, those liberal arts degrees in pottery throwing aren't worth the paper they're printed on! Yes, the classes were fun but how many companies actually need someone who knows how to make bowls?

September 23 2013 at 10:49 AM Report abuse rate up rate down

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