This article is a red herring. Instead of asking how employers are getting pickier, we should be asking *why* they are getting pickier. And the answer is, simply put, they can. Purple squirrels, soft skills, 10 years of experience in 5 year old technology, none of these hiring hang-ups would be relevant if if unemployment was lower.Companies need to feel like they have to take anyone they can get or they'll get left in the dust by their competitors if we're ever going to put real people in real jobs. And that's only going to happen with low unemployment powered by a steadily growing economy.
It makes sense for employers to be picky. After all, it costs more time and money to bring on a bad hire than it does a good one. Another thing employers are probably looking for are transferrable skills. That is, what a candidate can do across multiple departments and projects. In the end, an employee with transferrable skills provides more value for less money, which is what many employers are looking for.