Jobs Site For 'Beautiful People' Launches, And It's Weirdly Brilliant

BeautifulPeople.comBeautiful people are more successful. It might be that their symmetrical features and sparkling confidence help them bring in more money to a company. Or it could be that employers just like being around sexy people, which is why they get hired and promoted faster. Either way, given the facts, it can be seen as simply smart strategy that a 10-year-old dating site for beautiful people would go into the recruitment business.

On, members vote on the admission of new sign-ups based on the pleasingness of their faces. Only one in five applicants is successful, reports Britain's The Telegraph newspaper.

Agents and casting directors have long sought to tap the site's pool of 750,000 crowd-approved lookers, website spokeswoman Miki Haines told ABC News, so it would send out emails about upcoming auditions. But on Monday, BeautifulPeople made its job listing portal official. All the job openings purportedly are verified by the BeautifulPeople team, and are free for members.

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As of Friday, there were 48 jobs listed on the site, scattered across the world. For some of them, it was clear why they'd target an attractive crowd, like a video hosting position for MasteryTV, a Boston-based motivational video network, or a music festival video jockey in Monte Carlo. But the vast majority of the jobs were in sales: selling pharmaceutical products in Australia; selling newspaper ads in Sheffield, England; selling houses in Beverly Hills; and selling crusher buckets in Reno.

When you're trying to get people to buy things, it probably helps if they subconsciously want to mate with you. And hiring based on looks is completely legal (not-hot people aren't a protected class, unlike racial minorities or the disabled). Cases in which an employer treats workers differently because of their looks can run into trouble, however, under sex discrimination law, because those standards are frequently applied to women more than men.

In response to criticism that the site was shallow, managing director Greg Hodge told The Telegraph: "Is it shallow to want to be with someone you're attracted to? If you are in a bar or a club and you're going to approach someone, you'll approach someone you're attracted to. There's nothing shallow in that."

But is it shallow to want to hire a salesperson who can pry more money out of clients with high cheekbones and a winning smile? Is it unfair that good looking people don't just get more free drinks, higher salaries, and better-looking babies, but first dibs on certain jobs too? Hodge, unfortunately, couldn't be reached for comment.

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