According to a new study from market analyst firm On Device Research, 1 in 10 young job seekers have lost a job opportunity because of their social media profiles. In the U.S. alone, the total was 8 percent among those 16 to 24 years old and 5 percent for those 25 to 34 years old.
Checking Social Media 'Routine': The underemployed college grad has become a sad cliche in the new economy. Yet, On Device research found that 65 percent of young people expect to get a job that pays them more than their parents earned. The reality is that they won't if they come across badly on social networks.
It's now routine for hiring managers to check social media accounts of applicants and reject those who don't measure up. One survey from the social-media monitoring service Reppler of 300 people involved in hiring at their companies said that 91 percent of hiring managers surveyed used social networking sites to screen prospective employees. About 69 percent had rejected candidates for what they found.
What Gets Candidates Dinged: A different and larger study from CareerBuilder.com of 2,300 hiring managers said that 40 percent of hiring managers looked at social networks to check candidates and about a third of them dismissed candidates based on what was found. The top four things they looked for in hiring were a good feel for the candidate's personality, a professional image in social media, background that supported claimed professional qualifications, and evidence of a well-rounded personality and wide range of interests.
- Provocative or inappropriate photos or posts.
- Content about drinking or using drugs.
- Bad-mouthing a previous employer.
- Sharing confidential information from a previous employer.
- Poor communications skills.
- Discriminatory comments based on race, gender or religion.
- Lies about qualifications.
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