Job Hunters: It's Time To Up Your Social Media Game

LinkedIn as jobs connectionToday's job seekers feel almost obligated to use LinkedIn, Facebook, and Twitter lest they be viewed as Luddites. But they're also hearing that social media may not be as effective as has been hyped. What social media strategies actually work in landing a job?
Your headshot: Alas, we judge people too much on looks, but such is the world. Your LinkedIn, Facebook, and Twitter photo may be as helpful as your substance. Your pic needs to be a head-and-shoulders shot in attire you'd wear on the job. More important, you must look alert, engaged, and bearing a natural-looking smile. In upbeat-oriented America, most viewers prefer happy even to earnest.

Your headline: It needs to state your brand with sizzle but without sounding like hype. And keep it brief. Examples: "Search-engine marketer with 3 promotions in 3 years." "Hospital Manager with ObamaCare expertise." "College fundraiser who has raised $6MM." "Include keywords that your employer is likely to use in searching for new hires."

Your LinkedIn profile: Recruiters use LinkedIn to unearth applicants, so your profile needs to include a concise version of your resume, highlighting the skills and accomplishments most likely to impress your target employers.

More: Is Twitter Killing The Resume?

Your LinkedIn recommendations: Employers know that even horrible employees can find a few people to say they're awesome. The antidote to such cynicism: Try to get 10 strong recommendations.

LinkedIn-connect to your dream employer: Let's say you want to work for Apple. Search LinkedIn's company directory to see if any of your LinkedIn connections work there. Write a short inmail (LinkedIn's internal email system) asking for an introduction to someone at Apple who might provide some advice on landing a job. Describe the sort of job you're looking for and why you're worthy of an introduction.

A targeted blast: Consider asking all your LinkedIn connections and Twitter followers. For example, "I'm a medical devices marketer with 7 yrs top experience on both client and agency side. I'd love any advice on finding an opp in S.F. (link to resume.)" Ask for a job; you'll usually get advice. Ask for advice, you'll more likely get a job or at least a lead.

More: 8 New Ways To Look For A Job

Meaningfully expand your LinkedIn connections: Use the feature that allows you to invite your email and Facebook friends to become LinkedIn connections.

Post notes and status updates on your job search: Say things like, "I just had an interview with Kenshoo today. Keep a good thought."

Follow target employers and industry leaders, then pitch 'em: Following them on social media sites will teach you what they're prioritizing. When you have a bright idea that dovetails, direct-message them asking for an email address to pitch an idea. That can get you in the door for a job.

What not to do: An oft-recommended strategy that rarely helps people land a job is to be active in LinkedIn groups. Unless your posts stand out again and again as ahead of the pack, it's unlikely to be worth the effort. And one thing that definitely won't help is a social media presence that suggests you're mainly about hearty partying.

These tips may imply that your job search should reside heavily in "the cloud." In fact, chats over coffee may more likely build a connection deep enough to make the person want to go the extra mile in helping you land a job. Coffee plus the cloud is a one-two punch that can land you a job.


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Stephen

What if you don't like or don't trust these social media sites. So many people have said such negative things and in this article there are contradictory statements about the use of facebook and other social media tools so why the heck would expanding it to include getting twitfaced and Linked up lead to a better job? If these forms of publicity were used correctly we would not need all the warnings about being careful what you say and about whom. No my friends don't fall for the hype. after all how many would-be employers actually give you enough respect to follow up with your applications anyway?

June 21 2013 at 12:23 AM Report abuse rate up rate down Reply
sjacobs18

Social media is a good place to start, but LinkedIn is more of the same one page, text resume and Facebook is where you put your silly stuff.

ROMSHU.COM is a great place to show what other accomplishments you have made and back it up with text, video, pics, audio and slide presentations.

May 07 2013 at 3:05 PM Report abuse rate up rate down Reply
Lauren Elizabeth

Interesting article! I agree that social media is certainly a vehicle for landing a job. You need to keep your LinkedIn up to date, and your Twitter should have a great headshot with a quick one-liner bio. Another tool that compliments Twitter is Gozaik.com. You can search tweeted jobs from employers all over and you can create an online resume with a unique personal URL that you can use to apply to jobs via Twitter.

May 02 2013 at 3:34 PM Report abuse +1 rate up rate down Reply
Interview Success

Marty, very informative article. Social media can be a great job search resource if it’s used correctly. Another point to add is to tell your personal story throughout your social media platforms. You can do this through regular blogging, comments on threads, shares of your content, or even through your bio and headline, as you stated. This way, a potential employer can understand why you’re right for the job since it’s clearly stated on every network.

May 02 2013 at 1:50 PM Report abuse rate up rate down Reply

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