As the first class to apply to and enter college after the financial collapse of September 2008, these young adults face a tough market. While the overall unemployment rate for new grads has improved from 9.2 percent in 2010 to 7.8 percent last year, according to the Bureau of Labor Statistics, many of those who are working are underemployed. A recent study by the global management consulting firm Accenture found that 4 out of every 10 graduates of the classes of 2011 and 2012 are working in McJobs that do not require a four-year degree -- even while they're saddled with student loan debt.
So how can you be among the 60 percent who get a good job? On Friday's "Lunchtime Live," AOL Jobs' weekly live video show, looked at the employment challenges and opportunities facing young grads -- and what job seekers need to do to avoid underemployment. Our guests:
- Todd Defren, an employer/owner of a public relations firm.
- Dan Schawbel, the founder of Millennial Branding and author, whose latest book, Promote Yourself: The New Rules For Career Success, is due out in September.
In taking part in the chat, Defren called on his experience interviewing members of Generation Y for his firm, Shift Communications. And in speaking directly to millennials, he said the following: "Make it about about the employer. Make it about what you as a prospective employee can do for the employer, not what the employer can do for you and your professional ambitions."
He's been scarred from his experience interviewing recent college grads, as he made clear in an open letter that was posted to AOL Jobs. In the chat on Friday, he spoke of some of his more memorable experiences with millennials: "We've had people come in here wearing torn jeans and with a nose ring as they walk into the interview... That's not going to work for us."
See the highlights below:
Watch the full chat here.
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