The Taco That Created 15,000 Jobs

Taco Bell Creates 15,000 Jobs Just from Doiritos Locos Taco
By Abby Ellin

It may take a village to raise a child. But all it takes to raise employment is a taco.

That seems to be the situation at Taco Bell, anyway, which added 15,000 employees last year, company chief executive Greg Creed told the Daily Beast, largely on one new product.

Creed attributes the success to Doritos Locos Tacos, which the company rolled out in March 2012. The product -- whose tortilla shell, in a collaboration with Frito-Lay, is made from the recipe for Nacho Cheese Flavored Doritos -- was the "biggest launch in Taco Bell history," he told the Beast. Throughout 2012, 375 million of the 170-calorie tacos were gobbled up, which averages about 1 million per day.

More: Weekly Jobless Claims Drop, Suggesting Improved Labor Market

But why stop there? On March 7, it launched Cool Ranch Dorito Locos Tacos. The slogan? "Collect All Two."

"We believe we can add 2,000 new restaurants in the next 10 years, because what we have is proprietary and exclusive. Nobody else can make a Cool Ranch Doritos Taco. And that's just in the U.S.," Creed told the Beast. Creed was traveling today and unavailable to talk to ABC News, a spokesman said.

Taco Bell is part of Yum! Brands, Inc., based in Louisville, Ky. It's one of the world's largest restaurant companies, with more than 39,000 locations in 125 countries. Its brands include KFC and Pizza Hut.


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Bill

Yo quiero Taco Bell!

March 18 2013 at 3:00 PM Report abuse +1 rate up rate down Reply
yurday6

Wow economy is improving and providing jobs for college graduates.

March 18 2013 at 11:31 AM Report abuse rate up rate down Reply
eddieboyeddie.gibson

Go to every Taco Bell in Ca., you would be hard pressed to find a white kid working there, leave Ca and the kids working there actually prepare the food properly, in Ca, not so much and talk about being rude if your white and ordering something it's like your not even present at the other side of the counter.

March 18 2013 at 11:27 AM Report abuse -1 rate up rate down Reply
eddieboyeddie.gibson

And if your in Ca and white, forget about working at any fast food place.

March 18 2013 at 11:22 AM Report abuse +1 rate up rate down Reply
Tom

!5,000 Minimum wage jobs created. The story had little to do with tacos and more to show the sheeple the new jobs. Ofcourse they are jobs for school kids but I bet that they were included in Obamas count

March 18 2013 at 11:09 AM Report abuse -1 rate up rate down Reply
toddisit

Buy a bag of Doritos and have a regular taco at the same time. People fall for such gimmicky things!

March 18 2013 at 5:22 AM Report abuse +2 rate up rate down Reply
ironage002

The Dorito Taco didn't really impress me that much. But i DO love their Cantina Bowls!

March 16 2013 at 10:26 AM Report abuse rate up rate down Reply
elginrancher

Bring back the Bell Burger !!!

March 16 2013 at 9:44 AM Report abuse +2 rate up rate down Reply
alfredschrader

Buy a bag of Cool Ranch Doritos and arrange them on a platter. Carefully arrange taco meat on them. On the side set out bowls of sour cream, tomato chunks, squares of Romain lettuce, and hellish relish. I prefer a bowl of chili with shredded sharp cheddar cheese too.

March 16 2013 at 9:42 AM Report abuse +1 rate up rate down Reply
Bud

I just read that Taco Bell Cut Hours To Avoid Health Insurance Mandate. All full timers are now "part timers" and can not work more than 28 hours.

March 16 2013 at 8:53 AM Report abuse rate up rate down Reply
1 reply to Bud's comment
elginrancher

We all know whos fault that is !!

March 16 2013 at 9:54 AM Report abuse +1 rate up rate down Reply

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