Why Job Hunters Need To Start Using Google Plus
Though Facebook still dominates the social-media landscape, Google Plus is quickly gaining a following among savvy job seekers who view the service a useful tool for job search. In fact, with some 343 million members, Google Plus has surpassed micro-blogging site Twitter and is second only to Facebook in its number of "active" users, according to a report by Global Web Index.
As with any social-media network, mastering Google Plus takes a bit of time and experimentation to yield the results you're looking for. The Undercover Recruiter website recently offered these tips (along with several others) to give job hunters a jump start on how to use Google Plus when looking for employment.
- Create a profile on Google Plus: And if you already have one, be sure to optimize it by adding a photo and filling out your profile to give recruiters a better idea of who you are and what you've accomplished.
- Use the 'Circles' feature to connect with influential people: When you connect with someone on Google Plus, you add them to "circles," which include categories such as "friends" and "acquaintances" -- or you can create your own. The feature can be helpful should you wish to, say, share some posts with friends and other items with only professional contacts. (And be sure to add AOL Jobs to your circle.)
- Engage: Google Plus can be a great way to ask questions of recruiters and HR professionals about the hiring process at specific employers. You might also land an online interview, which can better prepare you for an in-person interview. (You also can join AOL Jobs experts for our weekly Lunchtime Live hangouts on Google Plus. Each Friday at 12:30 p.m. Eastern time, we discuss career issues with experts, and readers are welcome to join in.)
Google Plus can also be helpful if you're simply looking for job-search advice. As Hannah Morgan of the Career Sherpa website notes, once you've set up your Google Plus account, you can instantly add dozens of career experts by simply clicking on the Guides & Gurus (Career) image she's created below.
But it isn't only job seekers who find Google Plus helpful. Recruiters and HR professionals are increasingly turning to the social network to find potential candidates for available jobs. As Heather Huhman of Careerealism points out: Unlike Facebook, Google Plus allows hiring managers to search and find a job candidate -- even if they aren't yet connected with that person.
That reason alone makes establishing a Google Plus profile worth the time and effort it takes. And if you choose to make your profile public, Huhman says in her blog post, "it will be easier than ever for you to be found online."Are you on Google Plus? Share your experiences below.
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David Schepp has spent more than a dozen years covering business news for the electronic and print media, including Dow Jones Newswires, BBC News, Gannett Co., and most recently at AOL's DailyFinance. Nearly 10 years ago, he started writing a weekly People@Work column, looking in depth at issues facing workers in today's workplace. The syndicated column appeared in newspapers and websites nationwide before it made its debut on DailyFinance in 2010. Schepp now continues that tradition at Aol Jobs, covering the jobs beat and providing readers insight and analysis into the nation's challenging employment scene.
Schepp holds a Bachelor of Arts degree in journalism from Metropolitan State College of Denver.
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