Jiang, a former Dell employee, started his "100 Days of Rejection Therapy" in order to thicken his skin. As the founder of a new web start-up, he needs to hustle for cash. But Jiang's ego was too fragile for the job. So since mid November, Jiang has been making one ridiculous request a day, on-camera, in the hope of immunizing himself to the sting of rebuff.
As he writes on his blog entresting.com, Jiang dreams of drinking "the smoothie blended with Steve Job's charisma, Chris Gardner's tenacity, Paul Graham's judgment, Bill Gate's ruthlessness, Warren Buffett's longevity, and Marc Zuckerberg's vision (or luck)."
"However," he adds, "since I'm not born with most of these traits, I need to acquire them through exercise, one-by-one."
Turns out, the world is a more interesting place when every rejection is a success. Jiang has picked up some great wisdom from the experience, like the importance of confidence; the value of asking "why" after a "no" and proposing an alternative; the strategic power of asking someone one-and-one, and getting them laughing; the multitude of joyous experiences you can have, if you just look out for them; and the number of incredible people walking this earth, who will do their best to oblige your completely bizarre requests.
When Jiang quit his job at Dell in July, four days before the birth of his first child, his wife agreed to support the family for six months while Jiang tried to get his start-up off the ground, reports Bloomberg Businessweek. Now she's given him some bonus time, with the hope that his blog will drum up some good publicity.
Jiang's hopeful. Not only has the project pounded the fear out of him, when it comes to selling himself to investors, it's also proven his talent for coming up with creative ideas, if he should need a plan B.
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