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Do You Need A Facebook Profile To Get A Job?




You value your privacy and are not one to jump on the social media bandwagon, so when someone Googles your name, they'll find a White page's listing and a link to Ancestry.com. You're okay with that, but what does it mean for your job search?

Is it true that if someone can't find you among the 955 million monthly active users on Facebook that they should worry there might be something wrong with you? In our connected culture, hiring managers expect to be able to find data about you when they Google your name – and they will Google your name. Research shows 40 percent of everyone you meet will try to check you out online. If hiring managers can't find any relevant information about you, they will wonder why. If you're in the running for the job, they'll probably try to dive deeper.

Do you know what free "deep web" search engines, such as pipl.com or polymeta.com, which store and serve up details a typical Google search does not deliver, say about you? It might not be what you want recruiters to find; you are better off helping recruiters learn what they want to know. When you maintain profiles on the social web and/or create a professional website – a social resume ("yourname.com"), you make sure anyone who may want to hire you will find exactly what you want them to know about you.

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Don't underestimate how important it is to have an online presence online-a digital footprint – to help convince potential hiring managers you are right for the job. If you're wearing a virtual invisibility cloak and protecting your privacy to such an extreme that they can't find anything about you, your "digital shadow," the information someone else may post about you online, will become your calling card.

Why should you care about that "digital shadow?" Because when you provide no online content, you essentially hand over the keys to your online presence to anyone who may decide to post something about you. Giving control to someone else can be dangerous; when you don't create content about yourself, anyone with a little online savvy can hijack your name. "Sue" reported Googling herself for the first time and finding that an ex-boyfriend had posted unflattering information about her that potential employers found. She hadn't already posted anything about herself, so the negative details were prominent results.

There is no question having an online reputation can make a big difference for job-search success. Jobvite's 2012 Social Recruiting Survey found 92 percent of hiring managers use or plan to use social networks. What networks do they use? Ninety three percent focus on LinkedIn, 66 percent use Facebook, and 54 percent recruit via Twitter. When you disconnect digitally, you miss all of these potential opportunities.

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What's the least you should do online if you are serious about your job hunt? Consider a LinkedIn profile a requirement. LinkedIn profiles tend to rank well in search engines, so having a completed profile should make your viewable via Google.

It's okay to protect your Facebook updates with privacy settings, but allow your Work and Education, About You, and Contact Information sections to be public. That way, people will find out that you have a profile, even if they are not able to see your personal information. Another option? Fully fill out your Google+ profile, which you own if you use any Google product, such as Gmail. Since it's Google's product, Google+ profiles rank well in search.

When you create online profiles, you decide what information to share and avoid causing someone to wonder what is wrong with you when Google doesn't seem to know you exist. You're not convinced? You don't really want to be found? It's certainly your prerogative to try to be invisible online. However, when it comes to your professional opportunities, having no online profile is suspicious at best and suspect at worst. It's up to you.


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Miriam Salpeter

Miriam Salpeter

Miriam Salpeter is a job search and social media consultant, career coach, author, speaker, resume writer, and owner of Keppie Careers. She is author of Social Networking for Career Success and 100 Conversations for Career Success. Miriam teaches job seekers and entrepreneurs how to incorporate social media tools along with traditional strategies to empower their success.

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jemler034

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January 30 2013 at 7:15 PM Report abuse rate up rate down Reply
something

I landed a pretty good job at a financial institution earlier this year. I deleted my Facebook profile (not just disabled, but the arduous task of deleting) in late 2010. It was never a concern that I had no profile, in fact the individual I replaced had no profile. He was early 20's believe it or not, I am early 30's.

He and I discovered we shared the same view of the Facebook service while I was training. We agreed that it is a waste of time and anyone serious about their lives will find very little time to give to that website. I never, and I mean never, find myself bored. Neither do i care two sh*ts about what you, your friend, my friend, neighbor, etc. did last night. That may sound introverted but I take it as a respect for others privacy. Likewise I don't feel any need to publicize my personal life or any component of it. I don't falsely believe I am a celebrity nor do I want any part of having my life displayed publicly. I am aware of privacy settings, but I do not easily forget the very quote from Zuckerberg referring to his users as "dumb f**ks" for trusting him with their contact information.

Overall I don't feel Facebook adds any real value to my life. I had no more real friends when I used it, and guess what... I have no less real friends now that I have stopped using it. It was a constant negative stimuli in my life, and the lives of others, that breeds jealously and unnecessary drama. I would find myself in need of a quick check in just to see whats changed on the site immediately after work. 3-4 hours later I found I had accomplished nothing but perusing old threads and looking at the same pictures over and over again. I may find myself in a similarly non-productive state today as a result of video games but at least those have entertained me. Honestly after 3 hours of Facebook time I felt unfulfilled and was surely not entertained.

Of course it may be of some use to have say a LinkedIn profile. I am not wholeheartedly against social networking, but I favor those sites that provide a specific service such as LinkedIn. In this case it functions as a place where I can store a digital resume, and as the author put it, allows for a digital presence.

I do believe your digital presence can produce a negative image of yourself, but that is not entirely the fault of 3rd parties. An individual has the power to control what is posted about them and if they truly have nothing to hide should easily be able to dispel and negative digital gossip.

I think Facebook is truly a world wide addiction. Consider convincing an alcoholic as to why they don't need alcohol, then compare that to explaining to Facebook users why they don't need Facebook. As a joke a friend and I restricted Facebook access on his home network. A day later his girlfriend was panicked and in tears when she realized it wasn't just a temporary outage. For days she was physically discontent and violently angry when she found out it was a joke.

November 21 2012 at 3:16 PM Report abuse rate up rate down Reply
Soc Med

I can see how people would have an issue with this topic, but still social media accounts and your own personal online activities should remain just that, personal. I stopped applying for jobs and decided to start working from home using my skills and knowledge with social media platforms like Facebook and Twitter. One helpful resource that I have found is at

http://MySocialMediaWorkAtHome.com/facebook-jobs

August 22 2012 at 12:15 AM Report abuse rate up rate down Reply
Tom

But what about when somebody has a very common name, like I do? Then how do employers try to figure out which one of the thousands of Facebook users with my name is myself? And I am not even on Facebook, but how would they know?

August 17 2012 at 9:10 AM Report abuse rate up rate down Reply
Brrr in Alaska

Funny how so many people are up in arms about their own privacy, yet think nothing about posting their life on Facebook. I've been working with computers since before the internet was around. I consider myself VERY tech savy. I would never post on FadBook or any other place. It's not just employers who can view your information. Being tech savy and being caught up in the hype are two different things. As far as this article goes, I do not agree with the fact that in todays day and age you HAVE to have an online profile somewhere to get a job. I'm employed and have no problem getting work without a Fadbook profile.

August 16 2012 at 11:49 AM Report abuse rate up rate down Reply
Jussayin'

Wow, that's crazy! Are these employers stupid or just that lazy?...half the crap I read about people I know on FB, are lies! Get on the phone and call some references people!!!.....jussayin' ;-)

August 16 2012 at 11:34 AM Report abuse rate up rate down Reply
tomthumb

P.S. - Just FYI, the author has a link to her business that helps people create positive social media presences. Aren't we being a bit biased here?

August 16 2012 at 10:58 AM Report abuse rate up rate down Reply
tomthumb

The problem is articles such as this - they are floating around the mainstream media and eventually what is in this article will become a standard. Employers really have no business digging into your personal life, but the sheep will oblige and let them do so. Companies value their privacy, compensation policies, trade secrets, etc and you should value yours too. Would a company share their salary band data online? Doubtful unless it is a state agency who is required by law to do so.

August 16 2012 at 10:55 AM Report abuse rate up rate down Reply
fitzdiggers

The conclusion of this article is self-justifying rubbish. I have no doubt that recruiters will search on line for you, but to suggest that having no on-line profile is “suspicious at best” has no justification - other than perhaps that the Gen Y-er who wrote it cannot understand people who might not wish to have an on-line profile. Miriam, you have no basis for making such a conclusion without some attempt at research into those who do not have an on-line profile. Some may not have started such a profile on any of the social websites for a multitude of reasons. I am sure that probably more of them are shy, or socially inept, or lack access to computers, or don’t like the falseness and pressures to conform of social media rather than are axe murderers or denizens of the underworld. All you are displaying by writing of your suspicions in this article is your suspicion of things that you don’t understand. All humans fear the unknown. To you, the unknown are the people who choose to live their life outside social media and refuse to conform to your idea of a social norm. They may very well fit every other aspect of social norms in our complex society and perhaps excel at some of them, to the point that they are so busy they have no time or inclination to be bothered with FaceTube.

I realise that I have slipped into a stereotypical argument here, but please, open your eyes and look outside. There is a world out there. “Suspicious at best”. Pah! “Narrow minded and unimaginative at best” is my judgment of your article.

August 16 2012 at 3:28 AM Report abuse rate up rate down Reply

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