One of Mark Zuckerberg's younger sisters, Arielle, recently launched a career in the tech world, at the advertising startup Wildfire. On Tuesday, Google announced it would be acquiring Wildfire, which means the two Zucks will be on either side of the greatest tech war of the 2010s. Randi, the eldest Zuckerberg tweeted:
The battle between the No. 1 and No. 2 most popular sites on the internet has been tense at times. Like when Facebook tried to take on Gmail with its email service. Or when Google tried to take on Facebook with its own social network. Or when Google blocked users from importing their Gmail contacts to Facebook. Or when Facebook blocked users from importing their contacts to Google+. Meowww!
Siblings competing in the same industry is actually a pretty common phenomenon. Given that siblings share half their genes and much of their upbringing, it's perhaps little surprise that many of them develop kindred career goals.
And while many siblings serve as models, inspirations and support for one another, they can also serve as the most intimate measure of each other's success or failure. After all, when a younger sibling is born, "Not only do the older children face a rival for the love and attention of their parents," writes Joyce Edward, author of "The Sibling Relationship," "but they must now contend with someone who, unlike the adults in their world, is not concerned with their welfare." Ouch!
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