So over the past few weeks I've undertaken what I'm calling "The Great Unsubscribe." Any email that I usually delete unread I have decided to, instead, open and follow the unsubscribe instructions. Most have been pretty clear about how to do this. I'm on a few foreign language newsletters (which I can't even read! Why are they emailing me??) that I haven't figured out, but I'm working on it. A few more aggressive emailers have had an unsubscribe link that doesn't work. The retailers make a pitch to keep you by informing you that you can get emails less often (once a week instead of every single day). In general, I haven't gone for that, though. I've just been unsubscribing away.
Slowly, the deluge is being reduced. A few of the daily email sites schedule things quite a few days ahead of time, so it's taken more than a week for the emails to stop. But when I woke up the past two mornings, rather than have 40-plus new emails, I have closer to 20.
Will the reduced volume make me more calm or productive? I have no idea. I have a post planned about how I think people are too obsessed with clutter in general. But deleting Victoria's Secret ads basically every single day was just draining. I'm glad to have that time back - even if it's only a few seconds.
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More From Laura Vanderkam
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