Coca-Cola Workers Sue, Claim Giant Is 'Cesspool of Discrimination'

coca-cola workers discriminationTwelve years ago, Coca-Cola settled a racial discrimination case for more than $156 million, the largest of its kind. The world's leading soft-drink manufacturer also agreed to spend $36 million on pro-diversity changes and to allow a panel of outsiders to revise personnel policy. But it wasn't enough, if the claims of 16 black and Hispanic employees are true. They say two Coca-Cola production plants in New York were a "cesspool of racial discrimination," reports New York's Daily News.

The Coca-Cola workers say that they were forced to perform the least desirable assignments, and white employees would taunt them with racial epithets, without facing punishment. The 16 workers have filed a lawsuit in Brooklyn Federal Court.

One of the Coca-Cola employees, Sondra Walker, says that she was called "Nappy Head" and "Aunt JaMamma," and that one white co-worker came to work one day wearing a Confederate flag over his head, and another, when given a dirty task, said, "What am I, a n***** or something?"

"I thought this was a fair and honest company, as American as apple pie," plaintiff Guillermo Nunez told the Daily News. "I thought I had made it. It was my American Dream."

A Coca-Cola spokesman said that the company doesn't tolerate discrimination. At the end of February, Coca-Cola gave out its fourth "Living the Values" award, which it gives to a U.S.-based law firm which "best demonstrates a commitment to diversity."

"Diversity is more than just a priority for our Legal Division, it is a business imperative and a core value for our Company," Coca-Cola said in its press release.

Coca-Cola's legal division will be forced to test that core value, as it develops its defense.

"We bled; there's no ifs, ands or buts about that," Carl Ware, a Coca-Cola executive said after the company settled its 2000 lawsuit. "Fortunately, that's behind us."



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janka51

all they know is sue.

June 15 2012 at 9:57 AM Report abuse rate up rate down Reply
cburkett888

I'll be glad when all the soda companies are out of business. None of it is good for you. Puts fat on, sugar in your body, and no nutrients. I drink no soda and haven't for years , now. Good ridance.

June 11 2012 at 9:47 PM Report abuse rate up rate down Reply
pupp657313

Pepsi is probably no better at certain locations,but all said it's not the product it's the atmosphere that's allowed to fester .Most companies have rules and guidelines but tend to look the other way when this behavior shows it's ugly head .Why in the world after giving up millions in a previous law suit telling the world we're gonna be a good company by our stuff your back here again. The higher ups allow this behavior and really didn't do anything but pay money and say the right things to cover it up.Let's watch them do it all again .I'll say this ,in this new economy I watch ,listen , a hold companies to the highest standard before I spend my money on any product .

May 31 2012 at 5:33 PM Report abuse rate up rate down Reply
Gina Nunez

Greetings all, I personally know what is going on in this case and I understand that there isn't much in the article as to the details or specifics on this case. Many statements and evidences will come out in the legal process, so for now I will give you enough to understand what is going on and how serious it is. Understand that the people involved in this case are decent hard working individuals that have different walks of life, the one common ground that they is that they are hardworking people that are being discriminated against by the same company, Coca Cola. Although some have may similar upbringings these men and woman are from different backgrounds, the thing that they do share is the fact that they are not white; they are referred to as minorities because of the color and/or ethnicity. Coca Cola's business practices has gradually gone from bad to worse, there are many documents and even documentaries (on youtube) that accurately expose this fact, the proofs are irrefutable, and it seems that this is a standard that’s not limited by region; this is definitely a global practice. In this particular case, we have a group of individuals that work in different locations, some work together in the same facilities, some even work in different states, yet all are experiencing the same discrimination. We're not talking about people who are trouble makers looking for an ‘easy way out’(as some would suppose), we're talking about people who have been working at Coca Cola for 10yrs, 15yrs, even 20yrs; people who have suffered mental and emotional damage because of the abuse experienced at Coca Cola. All have taken the proper steps to address the problems that they've faced, but all met with the same results, retaliation and intimidation, and many were targeted and fired simply because they stood up for themselves. All of the people in this case followed the proper procedures with respect for the ‘chain of command’ and the company’s version of ‘due process’, meaning trusting in the Human Resources and Employee Relations administrations to FAIRLY investigate complaints and take proper actions, but these administrations, rather than protect the employees that made complaints, they exposed the plaintiffs and covered up wrong doings by management, even though they knew that it was wrong. They botched up investigations; they taught management how to continue doing wrong and get away with it. With all of that going on and Coca Cola constantly getting away with it, Coca Cola management has gotten exaggeratedly worst, they have become an out of control monster, this is why they are able to blatantly discriminate to the point of being ridiculously obvious. The sad thing about this is that the "The Coke 16" and others, have tried many times in vain to solve this problem in house, the ball was in Coca Cola's court and Coca Cola decided to let it get this far rather than do what is righteous and fair. What is really sad is that people out there making judgments have absolutely no idea of the severity of this matter, and what surprises me even more is that people are so quick to defend the abusive aggressors, it is the people who allow and defend this atrocious act that enable these things happen, WRONG IS WRONG regardless who is doing it, if people want true justice then people will have to stop cheerleading the wrong doings of these big bullies, the fact that Coca Cola is a big and wealthy corporate giant does not give them the right to abuse and disrespect the people who work for them! I ask everyone to join the Coke 16 movement and boycott Coca Cola products, boycott chain restaurants that serve Coca Cola like McDonalds, Burger King, Domino’s pizza, etc. Check out these websites - TheCoke16.com , and KillerCoke.org .

March 24 2012 at 10:02 PM Report abuse rate up rate down Reply
grayfrier

So this is New almost all companies are like this Screw the People and Hail The Companie

March 21 2012 at 12:29 AM Report abuse +2 rate up rate down Reply
Laura

Who even believes this article. Obama is after the Coke brothers because they are going against him in this election. The timing for this is too coincidental to me.

March 21 2012 at 12:17 AM Report abuse -1 rate up rate down Reply
1 reply to Laura's comment
Bill

Hey Laura would it surprise you to know that the are no such people as the "Coke" brothers. Just to set the record straight .. I suppose you may be referring to the KOCH brothers who do not own the Coca Cola company. It's bigots like you who are so consumed with your hatred for PRESIDENT OBAMA that you are ready to sling your slime at him whenever and wherever you can. What an idiot you are!!! Busted by your own stupidity.

May 21 2012 at 12:37 PM Report abuse rate up rate down Reply
CHANCE ELIJAH

if you are called racist names and treated so, you have every right to complain. i would complain day and night until something is done about it. if whites dont want towork around other races,then quit. this is a new day and times are different,no longer are non whites going to sit back and do nothing when they are walked all over with the heels of whites. like i said,if you dont like it,leave. you people are good at telling blacks and browns that lol

March 20 2012 at 11:25 PM Report abuse rate up rate down Reply
Becky

What do you expect from a company who supplied the Nazi's with their product during WWII?? I quit drinking coke a long time ago. I drink diet Pepsi.

March 20 2012 at 11:14 PM Report abuse +1 rate up rate down Reply
bea400xp

So I guess seeing how I am White and I can't seem to get free money from the United Negro College fund that makes a cesspool for discrimination too?

March 20 2012 at 11:01 PM Report abuse -2 rate up rate down Reply
1 reply to bea400xp's comment
CHANCE ELIJAH

if you go to one of the united negro college fund schools,your white butt can apply and go there. stop being a fool and talking like one

March 20 2012 at 11:20 PM Report abuse +2 rate up rate down Reply
puckhead1296

I don't care if they are racist, love My CoKe in a glass with ice.

March 20 2012 at 10:12 PM Report abuse rate up rate down Reply

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