Finding, Keeping Talented Workers Leads Colo. Firms To Offer Awesome Perks
Silicon Valley with its many high-tech firms is one region well known for its ample -- and sometimes quirky -- work perks. Not be outdone, Boulder, Colo., a city long known for its left-leaning politics and concern for the environment, is also a haven for workers who enjoy all manner of employer-paid extras.
They include high-tech startups such as SendGrid, a provider of corporate email services, which provides workers a refrigerator stocked with beer, and free cookies on Tuesdays. And last month, it flew the entire staff to the Mexican resort town of Cancun for a four-day meeting.
But perhaps the best perk, as the Boulder Camera newspaper notes, is unlimited burritos, supplied by the Chipotle Mexican Grill franchise situated just below the company's Pearl Street offices.
Sendgrid has an unlimited account, company spokeswoman Carly Brantz explains. "We can eat there whenever we want. It's dangerous."
Less dangerous, perhaps, is the perk supplied by White Wave Foods Co. in neighboring Broomfield. For the third year, the maker of organic soy foods, will provide complimentary race training for the annual Bolder Boulder 10K race by running coach, Ric Rojas, the first winner of the race which began in 1979.
The company also encourages workers to bike to work, by offering storage and showers, in addition to on-site yoga and Pilates classes, the newspaper reports.
Another area firm, adventure-travel operator Natural Habitat Adventures, has a pontoon at the Boulder Reservoir that employees can use to relax or water ski. And Enlaso, a provider of language-translation services offers hard-working employees a chance to kick back and relax by providing telecommuting options and time off during the summer, when kids are home from school.
As AOL Jobs noted last year, the type and uniqueness of corporate perks is only limited by human imagination. High-tech giants such as Google Inc., Twitter and Facebook are among those companies that lavish employees with desirable extras.
With competition tight for talented computer programmers and software engineers, it's not hard to understand why such companies would do whatever they can to attract and keep top performers.
And if that means feeding the crew free beer and burritos, or buying a billiards table or even a giant indoor slide, so be it -- as long as workers are happy and productive.
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David Schepp has spent more than a dozen years covering business news for the electronic and print media, including Dow Jones Newswires, BBC News, Gannett Co., and most recently at AOL's DailyFinance. Nearly 10 years ago, he started writing a weekly People@Work column, looking in depth at issues facing workers in today's workplace. The syndicated column appeared in newspapers and websites nationwide before it made its debut on DailyFinance in 2010. Schepp now continues that tradition at Aol Jobs, covering the jobs beat and providing readers insight and analysis into the nation's challenging employment scene.
Schepp holds a Bachelor of Arts degree in journalism from Metropolitan State College of Denver.
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