It's that time of year again. The mall is mobbed, the egg nog milkshake is back at Jack-in-the-Box, and millions of children around the planet are patiently awaiting the arrival of that big man in red.
No matter what you celebrate, you know that Santa Claus is coming to town in a big way this weekend. We all know what Mr. Claus brings with him – flying reindeer, wrapped gifts, and... job advice?
That's right. Just when you thought that Santa couldn't get any more awesome, he has more goodies up his sleeve.
Check out our (albeit silly) list of 7 job search lessons learned from Santa Claus:
1. Always adapt
Since Santa started his operation just under 200 years ago, a lot of things have changed. Electricity, computers, and the Internet are just a few things that Santa has had to adapt to on the job – he even has a Facebook page!
If new job search tools and strategies are foreign to you, don't hide behind excuses- learn! Anyone can adapt and develop themselves as job seekers and workers, it just takes time.
2. Stick with what works
No matter what the movies say, Santa has stuck with what works: the North Pole, elves, and a sleigh driven by eight flying reindeer. Websites like this are flooded with information and advice that can make you second guess your current job search strategy, but stick with what works best for you.
3. Remember to research
We all know that Santa makes a list and checks it twice. If Santa does it, you should too! One of the most important steps in any job search is the research you do at the very beginning.
Figure out where you want to be and what you need to get there. What companies can help you make this happen? Who do you know can get you into a job? Keeping a list or spreadsheet isn't a bad idea, either.
4. Old-fashioned is OK
Santa is an old-fashioned guy and that's totally fine. We all still like him anyway, right?
Old-fashioned job search tools like resumes, business cards, and thank you notes are still important and valuable to just about any job seeker.
5. Don't let your age define you
Santa is approximately 191 years old (yet he doesn't look a day over 150, and is as spry as a teenager!) and he's still going strong. If you're an older job seeker, don't wallow and make excuses that this is a young person's game. The more you believe that you are as effective as a younger applicant, the more the employer will believe it.
6. Consistency is key
Say, let's celebrate Christmas in May next year. Do you think that would be okay with Santa? Not one bit. Santa is all about consistency. He wears the red suit, travels the same route, and does it all on December 24th (not the 13th or the 29th).
Consistency is important for just about any job seeker because it enhances the overall personal brand. Employers want employees who can (and will) put out the same caliber of work every day.
7. Let others sing your praises
Turn on the radio or walk into any shopping mall and you'll hear countless musicians singing all about Santa. We don't hear too much from Santa, but we know plenty, thanks to the jingles, carols, and tunes that come out this time of year.
Employers love to see what others have to say about a candidate. Make a point to request and collect recommendations online and off. Applications like LinkedIn and Cachinko make it possible for job seekers to show off their recommendations, and your job search portfolio is a great place to keep letters of recommendation you might receive.
What do you think? What other job search lessons have we learned from Santa? Share your thoughts in the comments below!
Tony Morrison is the Vice President of Business Development at Cachinko, a unique professional community where social networking and job opportunities come together. His roles include sales, marketing, and business development. He is passionate about building B2B and B2C client relationships and brings this passion to Cachinko where he focuses on helping job seekers to find their ideal job and employers to find, attract, and engage their next rock star candidates. Find him on Twitter and Talent Connection. And, connect with Cachinko on Facebook or Twitter.
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