The Overlooked Job Search Marketing Tool: Your Email Address

email address personal brandingIn a competitive job search, the little things can make a big difference and the way you introduce yourself is one of them. As one of the first things any recruiter or potential employer sees, your email address is s a powerful marketing tool that the smart job hunter doesn't miss. But for job hunters like, and it's a lost opportunity.

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Now might be a good time to retire those college era addresses like binky, bigboy, and DDdoll, or at least restrict them exclusively to non-professional activities where they won't detract from your professional reputation.

Your ISP allows you to use a number of different e-mail addresses, so take advantage of this and add an e-mail account devoted exclusively to your job search and career management affairs. Create an email address that speaks to your professional identity, for example, or A profession-focused email address acts as a headline that tells the recipient who is calling, and offers some idea of what the communication is about.

When names like are already taken, you will be encouraged to accept something like You can do better. Try adding your area code:, your zip code,, combine them, or your town,

You might also try an address that is profession-specific, and combinations of these, such as, which would tell a Long Island NY employer that you are a top accountant living in Nassau County. Each adds useful information to an employer in your local target market, but won't detract for someone outside of that market.

In a competitive job search, the little things can make a big difference and the way you introduce yourself is one of them.

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Martin Yate


Martin Yate, CPC, author of Knock 'em Dead: Secrets & Strategies for Success in an Uncertain World, is a New York Times and international bestseller of job search and career management books. He is the author of 11 job search and career management books published throughout the English speaking world and in over 50 foreign language editions. Over thirty years in career management, including stints as an international technology headhunter, head of HR for a publicly traded company and Director of Training and Development for an international employment services organization.

Within the profession he has a global reputation as the thought leader on job search and career management issues. He has lectured on four continents and has maintained a coaching practice since 1991.

The current recession is the 5th he has helped people navigate over the last 30 years.

For more information please visit and follow the author on Facebook and Twitter.

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Sounds like good advice but an email is like a telephone, if you go changing things around or have too many emails, you'd probably miss or not make a timely reply regardless. I think anyone with a neutral based email is fine. Obviously a racy email isn't good for a job search, but even then, someone who wants to have a little fun with their email should not be disqualified from a job. It's just another way of blaming the job seeker when the truth is, we simply don't create enough career jobs for people who seek them. There are already enough flawed hiring techniques out there right now, let's not pick out an email and disqualify someone.

December 26 2011 at 4:48 PM Report abuse rate up rate down Reply

Every time I use email for something like this I get overwhelmed with spam, scam and junk! I don't use it in the job market cuz I'm retired and don't have to work anymore (thank God) but if it is public an email harvester wil get it.

December 26 2011 at 1:47 PM Report abuse rate up rate down Reply

Yes, my e-ddress has gotten me work. So does the sig file that goes on the bottom of every e-mail. When people forward that joke, they also forward to their friends the information that I am a writer, editor, translator and my website. Which has also gotten me work and valuable contacts.

December 26 2011 at 11:11 AM Report abuse rate up rate down Reply

cool story sir tell it again

December 21 2011 at 1:29 PM Report abuse rate up rate down Reply

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