By Mary Lorenz, CareerBuilder Writer
Despite all the discussion around mainstream media being all but dead, jobs in the marketing and communications field aren't endangered. In fact, a recent survey shows that marketing budgets are expected to increase over the next year, which means more work for marketing specialists (one of Forbes' best jobs for fast growth).
And with so many marketing efforts shifting online, there is increasing demand for positions that focus specifically on social media, such as interactive marketing managers, social media managers and content strategists. But even more traditional marketing positions now have an interactive element to them.
WANTED Analytics estimates that the number of jobs advertised requiring social media skills increased by 40 percent from January to October 2011. Marketing managers, public relations specialists, public relations managers, market research analysts, editors and social and community service managers are among the top marketing jobs available today. Another increasingly in-demand skill for marketers is expertise in mobile technologies. From July to October of this year, WANTED Analytics saw 3,500 new job ads posted for marketing managers with mobile marketing experience.
Even if it doesn't feel like it, opportunities are everywhere - it's just a matter of tweaking your job search methods. If it feels like your job search has hit a dead end, consider the following methods to better your chances of finding a job in this industry.
- Say "yes" to a new address. Be open to the idea of relocating to an area of the country where marketing jobs are more in demand. A recent Forbes report lists the top cities for finding jobs in marketing, including New York, San Jose, San Francisco, Boston and Chicago. Los Angeles; Washington, D.C.; Seattle; Atlanta; and Minneapolis rounded out the top ten.
- Make the most of social media. A lot of companies today are creating career-specific Facebook pages, YouTube channels or Twitter accounts to advertise their job openings or post company-related information. If there's a particular company you're interested in working for, try searching for them on social media so you can follow them and stay updated on opportunities.
- Become an expert in the field. Today's companies are looking for more than just employees; they want business partners - people who understand the industry and the direction in which it's going and can apply that knowledge to help the business overall. Follow CareerBuilder Marketing & Communications Jobs to stay updated on information and advice specific to this industry. You can also post questions on our wall and learn about new job opportunities in marketing and communications.
- Join a professional organization. There's a reason people say "It's not what you know, it's who you know." It tends to be true: Employers credit employee referrals as one of the top ways they find new hires. Organizations such as the American Marketing Association, the Society of Professional Journalists, the American Advertising Federation, the Communications Roundtable and the Public Relations Society of America have several chapters nationwide that offer local events and opportunities to meet other industry professionals. These people can not only offer advice and alert you to opportunities you wouldn't normally find out about anywhere else, but they can also recommend you to their employers.
- Market yourself with the skills employers want most. If you find that you always seem to be missing one or two of those "required skills" employers list on job postings, do something about it. Sign up for a continuing education class at a local college or university, or take an online course to get certified with the aforementioned in-demand skills employers are seeking, like social media and mobile marketing. Doing so will give you an edge over other candidates.
Mary Lorenz is a writer for CareerBuilder's employer blog, TheHiringSite.com.
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