Lingerie Company Employees Object To Putting Bra Size On Name Tags

swedish lingerie workers suing bra sizeThis is taking corporate transparency to a whole new level.

The Swedish lingerie firm Change found itself under fire this past week when a group of its female employees announced plans to file a lawsuit against the company. Their complaint centers on a policy that they say mandates that Change workers declare their cup size and bust circumference on name tags. The story was first reported by the English-language Swedish news outlet, the Local.

"We have dirty old men coming into the shop looking at my cup size. Why should everyone get to know that? Guys selling underwear don't have to show their size," one anonymous employee told Swedish union paper Handelsnytt earlier this year.

But the Swedish chain asserts that the policy is voluntary.

"When you start, you receive a document which states that 'name tag with size is always worn,' so to me that doesn't reflect that it was voluntary," another Change employee told Sweden's Sveriges Radio AB. "It isn't great when you're out on the town and people greet you with your name and cup size. It feels sort of private."

In trotting out a rationale for the transparency, Change says that the policy's aim is to display the broad range and variety of lingerie that it offers.

"I don't get why this would be seen as demeaning in any way," Company CEO Susann Haglund told Sveriges Radio. "I am sure there are those that feel that way, but it is completely voluntary to wear a name tag with your cup size."

The divergence over the policy is about to be aired in a legal setting. After negotiations between the workers and the company fell apart over a potential compromise, the local chapter of the Swedish Commercial Employees' Union said that it is planning a lawsuit against Change. In conceiving the matter as discriminatory, the union is looking to demonstrate the policy as a violation of Swedish law, according to a report by UPI.



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Dan Fastenberg

Dan Fastenberg

Associate Editor

Dan Fastenberg was most recently a reporter with TIME Magazine. Previously, he was a writer for the Thomson Reuters news service's Latin America desk. He was also a reporter and associate editor for the Buenos Aires Herald while living in South America.

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