Wiener Wars: Oscar Mayer and Ball Park Franks Fight Like Dogs

Wiener WarsPepsi vs. Coke, Microsoft vs. Apple, Adidas vs. Puma, Ford vs. GM. Now another corporate rivalry threatens to tear apart parent and child, husband and wife, and bored people in online forums across the midwest. On Monday, Oscar Mayer and Ball Park Franks, and their respective parent companies, Kraft Foods Inc. and Sarah Lee Corp, are facing off in a Chicago federal court.

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It all started in 2009, when Oscar Mayer published ads stating that its Jumbo Beef Frank beat out Ball Park Franks in a national taste test, according to the Chicago Tribune. A footnote added the more tempered claim that Oscar Mayer's hot dog was simply being compared to the "leading beef hot dogs" of its competitors.

Sara Lee sued, and not just because of the sneaky small type. The hot dog maker also took issue with Oscar Mayer's "100 percent pure beef" tag. There were, after all, other ingredients.

Kraft rebutted that it was only implying that beef was the only meat involved, not that every molecule of their Jumbo Beef Franks was bovine.

Oscar Mayer counter-sued that Sara Lee's ads claimed that their hot dog had won prizes that it hadn't.

"Sara Lee did not possess competent and reliable evidence that the claims were true," Kraft said in its statement.

Now Sara Lee and Kraft are taking their turf battle from the marketplace to the courts, in a carnivorous version of the 1980s Cola Wars. Both companies are seeking unspecified money damages.

"Let the wiener wars begin," announced U.S. Magistrate Judge Morton Denlow at the start of the trial.


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Claire Gordon

Staff Writer

Claire Gordon has contributed to Slate's DoubleX, the Huffington Post, and the book Prisons: Current Controversies. While an undergraduate at Yale University and a research fellow at Yale graduate school, she spoke on panels at Yale and Cornell, and reported from Cairo, Tokyo, and Berlin.

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both sides should have thier weiners placed a "a warm storage area" and be sent dismissed

August 30 2011 at 4:26 PM Report abuse rate up rate down Reply

Spending all that money in court, is crazy, people are going to buy what brand they want, regardless!

August 15 2011 at 7:20 PM Report abuse rate up rate down Reply

Vienna Beef people........ Vienna Beef, simply the best. Natural casing of course for that good ol snap when you bite into them!

August 15 2011 at 6:39 PM Report abuse rate up rate down Reply

That is just ...... stupid

August 15 2011 at 6:15 PM Report abuse rate up rate down Reply

People !! All hot dogs are unhealthy and loaded with crap / sodium no matter what company makes them or claim to fame is. Hypocrits all of them within the bare crap / sodium limits of governments requirements. If you do not make your own or buy fresh homemade sausage with all natural ingrediance your eating totaly real uhealthy crap period. Their is no such thing as REAL PURE aLL BEEF natural hot dog WITH NO FILLERS / SODIUM OR DYS, Celery processed jiuce is still unhealthy sodium.

August 15 2011 at 5:56 PM Report abuse -3 rate up rate down Reply
Deborah Nowe

Actually, the best hotdog you can get is a Bahama Mama - just Google schmidtsbahamamama Once you try it, everything else is kinda... meh.

August 15 2011 at 5:53 PM Report abuse -1 rate up rate down Reply
Jim Schaaf

Try Best franks, Oscar Meyer and Ball Park franks can't hold a candle to Best.

August 15 2011 at 5:44 PM Report abuse -1 rate up rate down Reply

all you up state eastcoast hotdog eating weenies need to eat real food, good ole down south cooking like brisket and real sausage like boudaine

August 15 2011 at 5:25 PM Report abuse -2 rate up rate down Reply
Dr. David Jodrey

hot dogs should not be eaten often

August 15 2011 at 5:05 PM Report abuse -2 rate up rate down Reply
2 replies to Dr. David Jodrey's comment
Jim Schaaf

So don't eat them.

August 15 2011 at 5:45 PM Report abuse +3 rate up rate down Reply

No! Really????

August 15 2011 at 6:11 PM Report abuse rate up rate down Reply

Between Ball Park and Oscar Meyer, I think I like Oscar Meyer the best. Never tried Nathan's or Hebrew National, but I will soon.

August 15 2011 at 4:47 PM Report abuse rate up rate down Reply
2 replies to mpsbh's comment

My brother likes Nathan's,, I like Hebrew National,, I like all beef dogs. You will like Hebrew National..Carl H

August 15 2011 at 5:38 PM Report abuse rate up rate down Reply

Nathans are all grease, so disappointed.

August 15 2011 at 7:22 PM Report abuse rate up rate down Reply

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