Surprising Field Where Job Opportunities Abound [Video]

Heath care and high tech. High tech and health care. If you or someone you know is looking for a job, that's probably all you hear about. There are thousands of job openings at Google, Microsoft, Groupon and your local health care services facility, but what about those of us who are not specially trained in these very exacting fields? Isn't there anything out there for us?

Yes there is, and it's not in the first fields you'd think to look, according to CareerBuilder Senior Director of Talent Intelligence and Consulting Dr. Sanja Licina. She spoke with AOL Jobs on This Week in Careers, in her capacity as a founding member of the Career Advisory Board, presented by DeVry University. This doctor has done hundreds of hours of research and interviews, and she knows what she's talking about.

"With technology advancing so quickly and the retirement of a lot of baby boomers, you can see how health care and IT have the potential to stay in demand," Licina says. But she also notes that there are an ever increasing number of jobs for ... drum roll please ..."revenue-generating positions such as sales and marketing."

Watch Lisa's interview with Dr. Sanja Licina

Job skills that are never outdated

Sales and marketing is a field that requires classic skills that are not quickly outdated, observes Licina. While everything changes on a daily, if not hourly, basis in the tech world, Licina says that if you had marketing and sales skills prior to the recession you'll have them after the recession -- not that much has changed. "So it's easier to get back into those types of jobs," she says. You don't suddenly become obsolete.

Licina says that 1.3 million jobs were added in the United States 2010. On there's been a 50 percent increase in jobs, year over year. "I'm not saying we're completely out of the woods yet, but I would say that's encouraging," she affirms.

According to recent research done by the Career Advisory Board, the workplace is changing in some very positive ways, and believe it or not, it seems we have Millenials to thank for that. Licina says that this younger generation is constantly "striving for balance. Quality of life more important than it ever has been before. They are not as willing to sacrifice their entire lives for their careers," and employers are realizing that. They're beginning to see that the work force is not entirely motivated by money. Millenials want jobs that also offer them a decent quality of life.

The Millenials might be on to something

Perhaps the Millenials have seen their parents sacrifice family and recreational time for high pay, and have noted that it doesn't make anyone particularly happy. Whatever the case, the research shows that Millenials are more lifestyle and cause motivated -- it's important for them to be doing something they believe in. Employers have become aware of this and are doing more to accommodate all employees, not just the Millenials, according to Licina.

So, coming out of the recession, what's the best strategy for finding and staying engaged in work you love? "The best advice we have is to stay optimistic," says Licina. "Present yourself with confidence about the skills you have. Don't feel that if you haven't been working for a year or two that you're completely outdated. Emphasize the experience you've had over time. Stay focused on your competencies rather than your deficiencies," and above all, "Don't lose hope!"

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Age discrimination is running rampant. What employers don't seem to grasp is experience is everything. They hire spoiled brats that think the world owes them and they get what they pay for, that's why companies are going under.

May 13 2011 at 1:09 PM Report abuse +1 rate up rate down Reply
1 reply to loisj004's comment

Meanwhile, the employer doing the interviews is probably the most experienced person in the department, weighing all options and doing what is best for the company. What do they know, right?

December 18 2011 at 9:05 PM Report abuse rate up rate down Reply

I hate companies that move people and their family to other states,and then do away with their jobs.

April 15 2011 at 11:57 AM Report abuse +1 rate up rate down Reply

Marketing and sales skills.....sell...sell...sell....into oblivion.

March 31 2011 at 6:54 PM Report abuse +1 rate up rate down Reply

only if you are twenty something will you be having jobs. Jobs in NJ are scarce and they do discriminate.
Part time jobs or temporary jobs whatever doesn't make sense when you have after school care of over 6 thousand and make crap money. That is why uemployment is so high now

March 31 2011 at 5:34 PM Report abuse -1 rate up rate down Reply

Bryan's absolutely correct.

The neglected aspect of the high turnover rate is that, due to the poor economy, people are FAR more reluctant to buy anything.

The 10% of people who would've been talked into a sale 10 years ago has dropped to 2-3%.

March 31 2011 at 1:29 PM Report abuse rate up rate down Reply

Most jobs ive seen are temporary fulltime.with alot of parttime jobs mixed in.That where most of the jobs are being created.The job like i use to have are as scarce as hens teeth.And aside from taking a full time job flipping burgers, which wont pay my bills, there is really not much out there.

March 31 2011 at 12:14 PM Report abuse +3 rate up rate down Reply

The article said: "Whatever the case, the research shows that Millenials are more lifestyle and cause motivated -- it's important for them to be doing something they believe in."

I've got news for y'all...these kids didn't patent the concept. It's something they have learned from their 60's parents and grandparents. The problem is that, after embarking on a lifestyle and career motivaed by personal beliefs, they soon discover that "lifestyle" soon encompasses the flat screen t.v. and the Beemer. In 15 years those twenty-somethings will be just like their parents at the same stage of their life. BTW, these millenials aren't devoted to much of anything except their next concert or $12 martinis. They don't understand or care about the devotion to a cause that is outside of their tastefully decorated living room.

March 31 2011 at 11:25 AM Report abuse +2 rate up rate down Reply

Troves? You have no idea what you are talking about nor do you have the vocabulary to express yourself.

March 31 2011 at 7:54 AM Report abuse -1 rate up rate down Reply
J.Bryan McCullar

The reason there are so many sales and marketing openings is that there is no money to be made. People are leaving in troves, which results in a constant supply of openings. The turnover rate is horrendous because you can't live on the small to non-existent commissions (if you're expecting hourly or salary, you need to do a lot more research). Many sales/marketing jobs are advertised by scammers who will want you to pay upfront for training, supplies, stocked merchandise, etc and then offer no support because their true business is selling that crap to unsuspecting people. Don't fall for the belief that openings equal opportunities. In this case it indicates just the opposite.

March 31 2011 at 7:17 AM Report abuse +12 rate up rate down Reply
3 replies to J.Bryan McCullar's comment

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