Is Free Gun Campaign a Risky Career Move for Montana RadioShack Owner?

Free Gun Campaign Now here's a straight shootin' offer if there ever was one. A RadioShack in Hamilton, Mont., is offering new Dish Network subscribers free guns when they sign up and buy the necessary equipment. Someone call Michael Moore, STAT!

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This may be an epically risky career move for store owner Steve Strand, but it's certainly increasing business and visibility -- it has tripled since the promotion began, he told the Ravalli Republic.

The large sign in front of the store, which reads "Protect yourself with Dish Network. Sign up now, get free gun," has become a bit of a tourist attraction, and it's certainly brought national exposure to the shop and increased foot traffic since they began the promotion.

Of course they don't just hand out the guns to anyone who subscribes. Once you sign up for Dish service and installation and buy all the related equipment, you're given a gift certificate redeemable at a local gun store where you have the option of taking home a Hi Point 380 pistol or a 20-gauge shotgun -- if you pass the background check, which the gun store runs on all customers before letting them take home firearms.

And if you don't want the gun, or if you don't pass the background check, you still won't go away empty handed. You can opt for a $50 Pizza Hut gift card. Pepperoni or a pistol? You decide.

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Lisa Johnson Mandell

Lisa Johnson Mandell


Lisa Johnson Mandell is an award-winning multi-media journalist and author of Career Comeback--Repackage Yourself to Get the Job You Want.  Her work has been translated into 20 different languages, and she is a frequent expert guest and commentator on news and talk shows. She has been featured in The Wall St. Journal, on the CBS Early Show, NBC Today, CNBC, Fox Business News, Dr. Phil, and many other media outlets.  Lisa discusses her AOL pieces each week and interviews vital guests on the web TV show, This Week in Careers. Learn more on

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