Madonna's Fitness Centers Create Jobs in Russia and Mexico, But Not in U.S.

job interview The locations of Madonna's new, super-luxurious Hard Candy Fitness Centers indicate she's not so sweet on America. She has just announced her second upscale gym -- in St. Petersburg, Russia, of all places -- and while she's considering various cities across the globe for her next move, none is located in the United States.

The Hard Candy Fitness Center in St. Petersburg, an elaborately designed 52,000-square-foot space in the center of the city, is projected to open in mid-2011, according to Madonna's business partner Mark Mastrov, chairman of New Evolution Ventures. The announcement of this latest facility follows the recent opening of the Mexico City Hard Candy Fitness and confirmation of plans for a Hard Candy Fitness Center in Moscow.

The partners are also exploring options of building additional Hard Candy locations in Italy, United Kingdom, France, Australia, Argentina, and Brazil. They're even considering Canada as a location for one of the facilities, but that's about as close as they've announced to coming to the United States.

The chic fitness facilities offer members state-of-the-art equipment, exclusive curriculum, a mind body studio, the Great Wall, sculpting, barre3, a bike studio, capoeira, the newest trends in yoga, a juice bar/cafe and lavish locker rooms. These fitness centers could add hundreds of jobs to the local economies, when you add construction and maintenance into the mix.

So why St. Petersburg? "St Petersburg, Russia was one of the most magical nights on my 'Sticky & Sweet' Tour and I'm thrilled that we've found the perfect location and ideal environment there," commented Madonna. She's also partnering with Irina Razumova, founder of the well-known Russian chain Planet Fitness, on all Russian locations.

"The early success of the first Hard Candy Fitness Center in Mexico City -- where Madonna taught a dance class to members at the opening -- has inspired us all to create similar facilities and seek out local partnerships around the globe which embody Madonna's workout philosophy," commented Mastrov.

Though there are no immediate plans or even references to developing a Hard Candy Fitness Center in the land of the free, it appears they haven't ruled out an American version entirely. "Fans" can vote for their "dream location" on a specially dedicated website, where hundreds of other countries and cities are also up for consideration.

At least Madonna's partners in New Evolution Ventures are based in Northern California.

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Fitness Centers

wow its been wonderful information i have received from the above...

Thanks for the Update.

March 03 2011 at 11:40 PM Report abuse rate up rate down Reply

what is with the hate against Madonna? These comments are mysoginistic and gross. Like the rolling stones and sting and others ...she is getting older and trying other things. Why the extreme hate?!

February 25 2011 at 7:23 PM Report abuse rate up rate down Reply
1 reply to jimall3's comment

The point is that she got her start in NY. How about giving back to your own country. The new Jane Fonda

February 25 2011 at 8:06 PM Report abuse rate up rate down Reply

Must every headline read like an accusation of corruption? Madonna's gyms would likely not do well in the USA because the market is saturated. Also, while Madonna will always be a superstar some of her thunder in the USA has been taken by Lady makes business sense for her to try other markets where her name has cashe. She cant create jobs in the USA if her gyms here would not do well. DUH!

February 25 2011 at 7:20 PM Report abuse rate up rate down Reply
Curtis Varnado

Maybe she is smarter than we give her credit for. I would not invest in the U.S. either, Too much goverment regulations and business gets sued in the U.S. for anything and everything.

February 25 2011 at 6:00 PM Report abuse rate up rate down Reply

Is it madonnas plan to only open fitness centers in cities where kidnapping and extortion are the main means of income of the upper crust?

Where will she open next? Somalia? Juarez? Kandahar?

February 25 2011 at 5:55 PM Report abuse rate up rate down Reply

Most cities in the US already have upscale (overpriced) work-out facilities so I don't think she would be creating that many jobs. Could actually hurt fitness centers already in business. I belong to a small, old-fashioned hole-in-the-wall gym and I am satisfied. I also have equipment at home: dumbbells, kettlebells, a fitness ball and a bosu...and my dog to take hiking! I stay fit.

I have belonged to two different "upscale" fitness clubs. One I never liked. The other, Spectrum in Santa Barbara was very nice. My only complaint was that the members never put their weights away properly!

February 25 2011 at 5:48 PM Report abuse rate up rate down Reply


February 25 2011 at 5:46 PM Report abuse rate up rate down Reply

Madonna is irrelevant at this point, in music, in pictures, in entertainment in general...and certainly in business.

February 25 2011 at 5:24 PM Report abuse rate up rate down Reply

Deport this idiot to Russia; that's where she belongs. I still haven't forgotten all the hatred for the Blessed Virgin, Jesus and the church she portrayed in her videos. For those who forget so quickly, she knocked a statue of Mary off a dresser, and a statue of Jesus came to life inside a church-the man it turned into committed fornication with Madonna on the front pew of the church. YOU'RE IN BIG TROUBLE, MADONNA; HOW DARE YOU PRETEND TO BE A CATHOLIC!!

February 25 2011 at 5:15 PM Report abuse rate up rate down Reply

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