Retailers have learned plenty about the new kind of shopper that has evolved from the current economy. Consequently sales have bounced back -- both in terms of in-store shopping and through the hunt for discounts and sweetened incentives on the Web. Such online discount hunting has been fueled, as of late, by the influence of sites such as Groupon.
It's no surprise then that Macy's announced it will be creating 3,500 jobs in the next two years, and that 725 of them will be for its online division, reports USA Today. Those opportunities will come in the form of full-time, part-time, and seasonal jobs.
Macy's online sales surged 29 percent during the first 10 months of fiscal year 2010. Their online division already has 420 workers based in their New York City office, and the plans are to add another 260. In addition, the San Francisco office of their online division already has some 300 workers, and the retailer will be beefing that up with another 300.
Nationally, online shopping has evolved from an after-thought to a mainstream consumer habit. A new study from Forrester Research, reports Tech.Blorge, projects that by 2014, online sales in the United States will reach about $248.7 billion. This would account for about 8 percent of all domestic retail purchases. Should gasoline prices keep rising, that forecast might prove to be a significant underestimate.