What Message Is the Color You're Wearing Sending?

colors at work clothing

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You might want to think twice before you fall back on basic black every day. You may believe it looks classic and sophisticated, or maybe you're wearing it because it's just plain easy. But black could also be signaling to your co-workers that you're depressed, unimaginative, dark-spirited and/or lazy.

"The colors you wear in a professional setting are about so much more than mere fashion or style," says Sheila Dicks, professional style coach and founder of the Fashion Expert Network. "Colors send subconscious messages, and can affect your mood, as well as the mood of the workers around you."

"Whether we are conscious of it or not, the colors we choose for our business attire send a strong message," says Lynda Goldman, business communications and etiquette consultant and author of 30 books, including 'How to Make a Million Dollar First Impression.' "The image you project with a beige suit is very different from the way you look in a navy suit," she says. That's why it's absolutely essential to chose the colors you wear on a job interview with great care.


Never blue in blue

What is the one color that absolutely breathes success? Goldman says it's blue. "Studies show that navy blue is the best color for a suit to wear to a job interview, because it inspires confidence. You are more likely to get the job when you wear navy blue to an interview than any other color."

And if you're not applying for a suit-and-tie kind of job? What color then? Still blue, of a strong shade, according to Goldman. "It's the color of the sky, or 'true blue,'" she says. "It's both friendly and powerful. It connotes loyalty. Have you noticed how many companies use blue in their logo and corporate colors?" Think the ultimate friendly and connected company, Facebook. Think IBM. Look at your computer screen right now and notice how many advertisers, programs, websites and platforms use blue as their main color.


What's said about red

Now if you really want to blow away your colleagues, superiors or potential employers, throw in a splash of red. "Red is powerful and strong. It shows you're not afraid to stand out, and it gets attention," says professional image consultant Mary Lin Dedeaux of Wardrobe Perfect. She is a certified professional member of the Association of Image Consultants, Int'l and is often hired to do corporate wardrobe consultations and makeovers for companies like Merrill Lynch, Sony Entertainment, Cushman & Wakefield and Aetna, through the company Corporate Icon.

But beware of too much, or too tight red. It could get you in trouble. A tight red dress says, to put it mildly, "flirt alert." A bright red button down shirt with a dark suit and tie could look too Vegas or Mafia on a man. And while a red suit on a woman is great for politicians and public speakers, in some settings it can be a little bright and intimidating. It can also give the impression that you're flashy, and not a team player.


Blending in: When beige is best

Is there any time on the job when you don't want to stand out -- when a blah beige or dark, neutral colors could be your friends? "I know of a man who works in construction," says Dicks. "He feels that bright-colored clothing would draw too much attention to him." He worried that he would be singled out for additional, undesirable tasks and be razzed by his co-workers if he wore bright colors. It's a little like wearing camo in the military because you don't want to make yourself a target.

Still, according to the all the experts interviewed, it's hard for a male executive to be taken seriously in a beige suit. Even in summer, for the most part, "the darker the color, the more powerful the look," according to Goldman. Whether you're wearing a suit or not, beige as the predominant color in your outfit can make you look drab, dull and milquetoast. Far better to go with ivory than beige.


Here's a quick rundown of what other colors can say about you at work:

White

If you're wearing all-white it looks like a uniform and employees will be on tenterhooks around you, just waiting for you to explode when you attract the inevitable stain. Unless you're a painter, chef or nurse, stay away from all white.





Green

Darker greens can connote power, class, strength and conservatism. Brighter greens tell people you're sporty, more casual and often cheerful.






Pink

Pink is not just for women anymore. Men who wear pale pink or salmon accents tell the world they're confident, daring and independent enough to sport what has previously been considered a feminine color. Women can use it to soften a strong, dark-colored suit and look more approachable. Bright, bubblegum pink or fuchsia from head to toe is just plain annoying and hurts people's eyes.



Purple

Dark purple says elegance, authority, class and a regal demeanor. Men can get away with a deep burgundy jacket to give a refined yet highly stylish impression. Women can appear strong, powerful and confident in a deep purple jacket, suit or blouse. A deep purple dressy T-shirt or button down in a very casual work environment says "I'm confident and efficient, yet not stuffy."



Yellow

Yellow tells people you're casual, playful, cheerful, approachable and not afraid to take risks. Seeing yellow can cheer people up, so you're perceived as having a sunny personality just for wearing it. Watch out for mustard, however, which can make people of almost all complexions look jaundiced or otherwise unhealthy.



Brown

You have to be careful with brown. It's been touted this season as "the new black, but unless your brown clothes are fitted properly, it can make you look like a potato, a potato sack, or any of a number of unattractive brown-colored substances. When your brown clothing has the right cut, however, and is accented with blue, pink, beige, yellow, salmon, green or a host of other colors, it's a great substitute for black -- not as severe, formal or depressing.



Orange

Go easy on the orange, lest your outfit be mistaken for a caution sign, safety wear, or prison garb. Because of the intensity of most oranges, unless the clothing is extremely well made, it often looks cheap or garish. Peaches are fine and blend well with other colors, but too much bright orange can make your colleagues think you're tacky and craving attention.


So how do those bold souls brave enough to wear (gasp!) prints come across in the workplace? According to Dedeaux, plaids can say you're traditional yet sporty; polka dots can mean you're fun and have a good sense of humor, and animal prints may tell the world you're flirty and sexy. How many times have you heard someone growl or purr when you pass by in that leopard print blouse?

These are all generalizations, of course. A lot depends on the shade, your own hair color and complexion, and the contrasting accents you put with these individual colors. But knowing a hue's psychological effect can put you at an advantage when you're going on a job interview, conducting a meeting, asking for a raise or trying to fit in. And these days, we need all the help we can get.




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86 Comments

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T.v.Falkenstein

Boy are you ever right, I love blues, though also red, bright red for an accent, and I was never wrong!

March 26 2011 at 7:21 PM Report abuse +1 rate up rate down Reply
Hi Patty

Geez! Just wear any coior you like and are comfortable with and forget the article.

March 26 2011 at 5:44 PM Report abuse -1 rate up rate down Reply
arianna

thanks Sheila, great article!

January 10 2011 at 12:37 PM Report abuse +1 rate up rate down Reply
kb

Marisol, you are reading too much into the paragraph. The writer is probably saying that dressing in one classic color doesn't take as much shopping time to find coordinates. But the same would be true for people who select most one or two or any clothes color combination. I had an art professor once who had the opposite opinion. She said that people who dressed mainly in black/white were usually more artistic and truly artistic people spent their time being creative rather than shopping. Her opinion was that they were so eager to get up and start their day, that they made their closet 'dressing friendly' in that everything went with everything.

Don't go through life thinking everything is about race. Sometimes color is about clothes and nothing else.

January 04 2011 at 3:12 PM Report abuse +2 rate up rate down Reply
1 reply to kb's comment
juana

kb, unfortunately it's people like you who go through life with blinders on that has the audacity to tell Marisol that she is reading to much into this article. There was no negative language associated with any of the colors, but black. I think Marisol may have hit a truth nerve with some of you people, because you are defending something that wreaks racism.
In response to your positiv analysis of this article, the writer also said that the color black was: depressing, lazy, dark-spirited and unimaginative. If that's not bias please tell me what is. Don't go through life with blinders on!

January 04 2011 at 6:23 PM Report abuse -1 rate up rate down Reply
1 reply to juana's comment
Ana

Or it could be that black is something you wear to a funeral, not to mention that everyone just runs to the color black if they can't think of what else to wear. So as much as I love black, just choosing that (instead of really thinking about all of your wardrobe options) IS lazy. I know that it would tell me (if I was interviewing someone) that the person just chose black because it's the "safe" look.
Black is nice, and it's classy... but wearing another color says "risk taker." It has nothing to do with racism, and anyone who insists that it is... well, is obviously looking for something to get riled up about.
(Yes, I know I responded, like, 7 months late, but I just stumbled on here.)

August 24 2011 at 12:08 AM Report abuse rate up rate down
billirose30

Hey Lisa, is your favorite writing reference book a thesaurus?

January 04 2011 at 2:09 PM Report abuse rate up rate down Reply
Pat Ross

The above article is just so much opinion. If you use your eyes and a little information from COLOR ME BEAUTIFUL, you'll see that neither orange nor yellow enhances the skin tones of black people. However, deep rich purple, garnet red, or dark green to blue-greens do. Same with Latinos, Middle Easterners and dark-haired caucasians. They are wonderful candidates for black. As for the rest of us, get the book mentioned above and test it out for yourself.

January 04 2011 at 2:02 PM Report abuse rate up rate down Reply
billirose30

I color this article BS

January 04 2011 at 2:00 PM Report abuse -1 rate up rate down Reply
Gail

Ignorance is the greatest enemy of racism

"blacklist" originated with a list England's King Charles II made of fifty-eight judges and court officers who sentenced his father, Charles I, to death in 1649. When Charles II was restored to the throne in 1660, thirteen of these regicides were executed and twenty-five sentenced to life imprisonment, while others escaped.


Blackballed From black + ball. From the former practice of depositing a white ball or a black ball as a ballot to vote for or against a candidate.




January 04 2011 at 1:58 PM Report abuse +2 rate up rate down Reply
Cheryle

response to Marisol rebuttal: "RIGHT ON!"

January 04 2011 at 1:58 PM Report abuse -1 rate up rate down Reply
Kevin Grace

Sure now where I was from in Upper Manhattan and the North Bronx..Green ment you were Irish and proud of it...if people made fun of it you saw RED...and they were then covered in RED...63 days til St.Patrick's day.Top of the Morning to ya.....

January 04 2011 at 1:49 PM Report abuse rate up rate down Reply

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