The class of 2011 can expect a little better job market. Think 3 percent better, with more hiring in financial services and consulting, reports Joe Light in The Wall Street Journal.
The job market would have been much better if employers felt better about taxes, health care costs and how the political winds will be blowing. Their concerns are no longer limited to just the economy. That in itself might be a positive sign that the nation's employers have shifted from being overwhelmed by the downturn to factoring in other possible constraints on their businesses.
For the jobs that are there, how can members of the class of 2011 get an edge? Well, employers want to get more done with less. That means you present yourself as a solution to a number of challenges or useful in more ways than the job description demands. For example, as an English major applying for a coordinator position, you also explain how you can pitch in on report writing, editing, proofreading, and formatting for the computer.
That tactic entails setting yourself apart from the competition or, as management guru Tom Peters called it, creating your own brand identity.
Jane Genova http://janegenova.com began focusing on transitions when the academic market collapsed as she was writing her dissertation in linguistics and literature at the University of Michigan. After re-establishing herself in the public relations industry, she gradually published on the subject. Her first piece was on The Professional Woman in THE WALL STREET JOURNAL. Since then, she co-authored the book THE CRITICAL 14 YEARS OF YOUR PROFESSIONAL LIFE and myriad e-books and articles on career subjects ranging from emotional intelligence to aging. In the 1980s she attempted another change by attending Harvard Law School. She didn’t complete the degree but channeled that experience into maintaining a legal blog [http://lawandmore.typepad.com] housed at the Library of Congress.