The World's Best Summer Internship
It's spring break time and a lot of college students are thinking about summer internships. While those internships may bring to mind doing menial tasks such as fetching coffee for people you hope to learn from, there is one internship out there that takes the cake.
The giant consumer goods company Procter and Gamble is launching a new set of Old Spice deodorants and is looking for two guys to promote the products in a unique internship that will send one of them to Europe and The Matterhorn, and the other to Fiji. (See pay for jobs at Proctor and Gamble.
Here is how the company describes the internship. Read it and drool:
In May, two candidates will be hired to participate in the Old Spice Fresh Adventure Internship. As part of their job requirement, the interns will be reporting on their scent-inspired adventures via social media channels and a special blog on www.oldspice.com.
- Don traditional Swiss lederhosen and tear up the mountain while snowboarding some of the world's best snow. Attach 10 Velcro-padded sticks of Old Spice Matterhorn to the Lederhosen suspenders and hand out to 5 other skiers and snowboarders on the mountain – while yelling out "You smell like Matterhorn!!" – at the same time. Use your helmet cam (provided by Old Spice) to capture video of you in action – and reaction shots.
- Forget the roulette wheel and fancy cars ... but don't forget the threads. Don a tuxedo and head up to Klein Mountain and snowboard/ski till you fly by Plateau Rosa ... Italy. Capture the multi-country adventure taping proof that you were in two different countries on the same day.
- Weave a hat from palm fronds, incorporating a stick of Old Spice Fiji as part of the design. Hit the waves and keep the hat on ... in fact, go ahead and wear the hat the rest of your trip (mandatory – videotape proof).
- Participate in the Aqua-Trek Shark Encounter (with a certified guide), take a photo of the largest shark that makes you sweat and make sure your water-proof Old Spice Fiji is in the shot.
I asked Ashley why she decided to do this. "I thought it was a really cool opportunity for someone to get to live the lifestyle that I am lucky enough to live as a professional surfer," she said. "I think it's definitely cooler than just a standard internship in an office. I think its rad to take people out of their element and thrust them into exciting situations."
What are the three top tips she is going to offer the interns? "Enjoy it, have fun, and don't think too much about your worries," she said. "I think you are most effective in life when you're clear headed and positive."
I asked Gretchen what kind of person she thought would make a successful intern. "Definitely an adventurous and athletic guy who has some social media experience," she said.
Applicants must be males 18 or older who live in the United States and have Facebook and/or Twitter accounts. For the application process you'll have to supply a resume and photo, and write an essay on why you should be one of the Old Spice interns. A judging committee will narrow down the entrants to 10 finalists who will be interviewed by phone to determine which two men will get the internships.
To apply, go to www.oldspiceadventure.com. The deadline to apply is April 15, 2010.
While you're at it, check out this video of Gretchen and Anastasia at a photo shoot they did to promote the internship program.
Geoff Roth is a 30-year veteran of the TV news business. He has hired hundreds of people and counseled both professionals and students as they hunt for jobs. Geoff is chronicling life after TV News at www.nomoredeadlines.com.
He was part of the original staff of CNN when it started up in 1980, and has worked for national and local news organizations across the country as everything from a writer to News Director. He is now rounding out his career as an Assistant Professor in the journalism department at Hofstra University in Hempstead, NY.