Cover Letters -- Dos and Don'ts

By Robin Ryan, career expert and author of 'Winning Cover Letter'

The biggest mistake many job hunters make is skipping writing a cover letter when sending off a resume, says Jim, an AT&T human resource manager. He shares his insight, saying, "Cover letters are very influential, and a well written letter can grab an interview just on its own merit. It's too bad most job hunters are so lazy they don't write one. That's an error no savvy job hunter wants to make.

"Writing cover letters is hard for most people so they talk themselves into not doing it. That's number one on our "don't" list. We published a survey of over 600 hiring managers including the exact formula employers want you to use in "Winning Cover Letters."

Here are some key ones to keep in mind:

Don't lose them with your first sentence. According to the survey results, a cover letter and resume only get a 15-second glance, so your first line either grabs the reader's attention or loses it. Hiring managers prefer you use a powerful first sentence that summarizes the top skills and experience you can bring to the job. For example, "Five years experience as project manager with a proven track record of being on time and within budget is the background I'd bring to your position." Always skip beginning with overused standard, "I'm applying for the ad I saw on your Web site."

Do sell the meat. Poorly written, generic form letters never work. More than 90 percent of the hiring managers agreed that specifics sell. Mike, a vice-president of human resources, points out "The cover letter is the very first thing we see. To stand out, use short powerful evidence detailing past achievements, skills, experience and results you've achieved. Forget offering boring details and endless job descriptions -- results is what gets attention."

Do demonstrate that you can write. Many employers noted that they view cover letters as samples of someone's communication ability since they likely wrote the letter themselves. Be sure to be concise, articulate and never more than one page.

Do illustrate the qualifications needed. Many applicants do not address the qualifications requested in the job listing -- big mistake. The better strategy is to address each specific qualification and state the experience and skills you possess to perform that task or function.

Don't let careless errors torpedo you. Hiring managers hate typos and spelling mistakes. People can avoid this fatal mistake if they carefully proofread before they send. Good layout and presentation that is easy to read are essential. Microscopic type is a bad choice since small font type sizes can make addresses, phone numbers and e-mails illegible. Arial is a good font choice, size 12 point, especially when the faxing process can often blur the type.

Do list contact info. Cover letters can be separated from resumes. Be sure your name, address, home or cell phone number and personal e-mail are on the letter. You would be amazed to know how many people forget this all-important component.

Next: Write a Winning Cover Letter in 15 Minutes >>

The entire survey, the results, major mistakes to avoid, plus sample cover letters are published in the book "Winning Cover Letters," 2nd Edition, by Robin Ryan. Copyright 2008 Robin Ryan

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Yep .... I'm using AOL.
And what is AOL thinking (???) by printing advertisements over their articles????
Is there anyone at AOL with some good commonsense without thinking about dollar figures first???

December 21 2009 at 2:50 PM Report abuse rate up rate down Reply
Dave Mayo

It should be obvious that finding a job, having someone review your qualifications for a position to work for an employer, is a kin to a lottery. With so many out of work even the best backgrounds and resumes give most candidates a one out of a hundred to one out of thousands chance of being at the finish line to grab the checkered flag.

Instead of going around in circles run your own race. Ask yourself, "Will you hire you?" Assess your qualities. What do you do well? Everyone must be a salesperson. I know you do not want to be a salesperson but the counselor at the employment agency can only get you in the door. What are you selling?

Is the company interested in what you are selling? Unless you have someone on the inside you have no way of knowing. This is why networking with people results in more jobs being given to people who know people on the inside.

I have a “job” you can hire yourself for. It is not selling, it is not recruiting, it is “Learn, Do, Teach”. If you have ever been employed in any company you know the boss will, at some point, give you a new employee to teach. The boss is watching you and testing you. He is hoping you will be generous and will make that new employee valuable to the company in the least amount of time. You will become a leader and advance.

Why train and coach people for a boss when you can learn, do, teach for yourself? Contact me at There is no obligation and you get a 90 day experience that will not cost you anything if you would rather be one of the thousands being considered for a job instead of making an income for yourself. I can not promise you anything as I and the support team I am affiliated with must make you valuable to yourself and the system or we can not invest our time working with you.

October 09 2009 at 6:18 PM Report abuse rate up rate down Reply

Sorry but this article is hard to read because of the advertisement over the verbage.
Can you fix this in future

October 09 2009 at 5:00 PM Report abuse rate up rate down Reply
1 reply to Gus's comment
big mike

Are you using AOL? I'm having the same problem, with thye text printing on top of each other.

December 21 2009 at 1:36 PM Report abuse rate up rate down Reply

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