By Kate Lorenz, CareerBuilder.com editor
Most of us accept the fact that, many times, a sales pitch tends to stretch the truth: That stain remover really can't make a grape juice stain disappear from white carpeting "like magic," and Sea Monkeys aren't really cute little mermaid-like creatures that frolic around in an underwater kingdom. But stretching the truth on your résumé, even though it is the equivalent of a sales pitch promoting you, is never acceptable. While you may feel the need to pump up your résumé to grab an interviewer's attention and land that prized position, eventually these "little white lies" will catch up with you. So how can you enhance your résumé without going overboard? Try some of these tricks:
By Kate Lorenz, CareerBuilder.com editor
Most of us accept the fact that, many times, a sales pitch tends to stretch the truth: That stain remover really can't make a grape juice stain disappear from white carpeting "like magic," and Sea Monkeys aren't really cute little mermaid-like creatures that frolic around in an underwater kingdom. But stretching the truth on your résumé, even though it is the equivalent of a sales pitch promoting you, is never acceptable. While you may feel the need to pump up your résumé to grab an interviewer's attention and land that prized position, eventually these "little white lies" will catch up with you. So how can you enhance your résumé without going overboard? Try some of these tricks:
1. Avoid half-truths and gross exaggerations.
Most hiring managers and recruitment professionals have had their share of résumés pass across their desks during their career. So they are usually adept at deciphering embellishments in a résumé. They know that spending the last 10 years as a "domestic engineer" means you simply were home with your kids.
2. Keywords can help your résumé stand out.
Rather than embellish your titles and accomplishments, use recognizable industry keywords that will jump out at hiring managers reading your résumé and communicate exactly where your expertise lies. Keywords also help your résumé get flagged if you're submitting it electronically or posting it on a job site.
3. Focus on quantifiable accomplishments.
Use specifics when detailing your past accomplishments -- the amount of money you saved the company, the number of employees you managed, etc. Rather than saying you saved the company millions, state precisely that you "saved the company $2.4 million." Actual numbers and percentages sound much more credible.
4. Change titles only if it clarifies your position.
If your title uses little known, company-specific jargon, such as being called an "office contact," when you performed duties consistent with an "administrative assistant," then go ahead and use the better suited title. You could list your title on your résumé as "office contact/administrative assistant." Of course that doesn't give you the latitude to promote yourself to "vice president of administration."
5. Address gaps in your résumé.
Instead of fudging the dates of your past jobs to cover an employment gap, address the lapse in your résumé or cover letter to maintain chronological clarity. For instance, if you were out of work for a year during which time you took courses to enhance your education or professional credentials, list this academic stint on your résumé, rather than pretending the period of unemployment never happened.
6. Half-finished degrees should not be listed.
If you "almost" completed your degree, you cannot list it as an earned degree on your résumé. However, no education is ever wasted. Be sure to give yourself credit and list any completed coursework in a particular major or concentration.
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Search by Company | Search by IndustryKate Lorenz is the article and advice editor for CareerBuilder.com. She researches and writes about job search strategy, career management, hiring trends and workplace issues.
Copyright 2008 CareerBuilder.com.




Aug 13th 2009 @ 5:38PM Ruth Shapiro
Your resume advice is very realistic and practical, Kate. As a veteran career counselor/coach I also urge clients to protect company privacy if a dollar figure is confidential by writing, for example, "...managed marketing budget in the high six figures" instead of an actual number of $700,000.
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Aug 27th 2009 @ 10:23AM Sean
As an employer I agree with your first point. Everyone is so busy exaggerating their titles when we are looking for straight forward hard working honest people. We are looking for creative employees and not creative titles. I know it is hard for people looking for work today, but employers are having a hard time too. We need to know your true skills and not what sounds politically correct.
I receive resumes that state “…oversaw the company growth from $25 million to over $100 million”, “…Oversaw sales organizations with revenue ranging from $2M to $1B”, and many others. Come on guys do really think this is impressive to us. Please be realistic and provide true titles, job description, experience and accomplishments that you can live up when considered for the job. We all know far gone the days of hiding in a cubicle, buried amongst hundreds of employees and receiving a paycheck in the mail. We are looking for truly skilled employees with experience and drive to help motivate sales and provide genuine customer support. Good luck out there.
Aug 27th 2009 @ 10:44AM Althea
Hi Ruth: as a career counselor could you give me some advice as to what would be good to get into now that I will graduate with a Bachelors in Business Management at the age of 53. I have worked as an Executive Secretary for most of my adult life. Thanks.
Aug 27th 2009 @ 6:13AM Bryan Christopher
what a complete waste of time. Kate if your considered an expert, then I pity those of us that would take your advice. I certainly hope that no one actually paid you to write this article. Wish everyone best of luck finding employment, I just hope you do not take her advice.
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Aug 27th 2009 @ 7:25AM Casey
Once again, AOL is inundated with SPAM on its comment boards.
It's incredible to me that AOL can do nothing to stop this.
I have been a paying AOL member since 1993, I just opted for the free membership option.
I refuse to pay to read spam.
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Aug 27th 2009 @ 8:36AM Delana
I feel the same way, Casey! Unreal
Aug 27th 2009 @ 9:07AM sandy
I'm with you, Casey. And get this, everyone...if these people are so busy making so much money, why are they reduced to this type of marketing plan? Get real!
Aug 27th 2009 @ 10:12AM trixie
Casey, tell me about the free AOL membership option. Can I keep my email addresses?
Aug 27th 2009 @ 10:18AM mike
I did the same thing, Free AOL, yes you keep your e-mail address, You have to call the provider (AOL) that bills you and ask to be put on AOL free, takes 5 min. I also signed up on yahoo, free also, seem to like them both.
Aug 27th 2009 @ 1:24PM angela
I need that free AOL also. Is it a link off of AOL or somewhere else?
Same deal with me, long time membership - sick of scams and advertising.
You see the more they can list the link, the more the internet scanners find it, and the quicker it works it's way to the top of a search engine. And believe it or not, sometimes they try to mispell words to get to those other bad spellers on their searches...pretty sneaky way to spring right up to the top of a webpage listing huh.
Aug 27th 2009 @ 12:53PM John
Don't even bother calling AOL. Do it yourself. If I remember correctly, type "Billing" under "Keyword" and opt for free service. Nothing changes except you can't call AOL with a question. You have to chat on-line. No big deal
Aug 27th 2009 @ 2:13PM Mike
Amen Casey
Aug 27th 2009 @ 7:53AM kevin
Spammers, drop dead!
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Aug 27th 2009 @ 8:24AM jeff french
what a bunch of spam bulls@#t ,they'r worse than new ads on craigs list , and this ad is only good till midnight or the first 500,000,000 people wiyh cash. oh well like they say in the hoe house ''you gotta suck'm in before you can suck'm off''
Aug 27th 2009 @ 9:43AM Tammy
I would have to agree, can't trust anybody onbody's word online anymore! I just got suckered into a job working for google-stay at home make thousands-yeah I knew better but desperation got the better of me!
Aug 27th 2009 @ 8:04AM Lis
If you want to get yourself hired, the absolutely best place to start is at www.pongo.com. Their services are the best at helping you prepare a spectacular resume and cover letter... all very customized to the individual. It is affordable... really affordable. Pongo has interview tips and the best help I have found at aiding you in tracking and organizing your job search process. This company is the top.
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Aug 27th 2009 @ 9:28AM Nicole
Lis, you must be somehow connected to Pongo because the common person does not write a "marketing message" as a reply. That's as bad as the spammers putting comments on here about their stupid schemes.
Aug 27th 2009 @ 8:35PM Kelley
See the little exclamation mark to the top right of the blogs? Report the spammers, otherwise all we get is unpaid "advertising".
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Aug 27th 2009 @ 8:05AM Alexander
Ms. Lorenz:
You wrote about being specific but you did not give an example in Iten #2 about "using key words." An example would make your point specific.
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Aug 27th 2009 @ 8:11AM Alexander
And no specific axample for #2?
Some of us are blessed in that for all the jobs and positions held, we have been recruited
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